Brand Tone

Community-Focused, Supportive, and Knowledgeable.

Brand Values

• •Music Education
• •Community Focus
• •Service & Expertise
• •Trust & Reliability

Best Practices

• •Always Lead with Community: Frame all messaging around the local community. Mention specific schools, local events, and the shared experience of being part of the Owatonna music scene. This reinforces your unique position against larger, non-local competitors.
• •Be a Supporter, Not Just a Seller: Use a tone that is encouraging and celebratory. Share student successes, spotlight school concerts, and offer tips and advice freely. Your copy should aim to build up the local music community, not just sell products to it.
• •Keep it Simple and Accessible: Avoid overly technical jargon. Write for parents who may be new to renting instruments and for students who are just starting their musical journey. The tone should be helpful and clear.
• •Emphasize Trust and Longevity: Casually reference your long history (e.g., 'For over two decades...') to build credibility and trust. This assures customers they are dealing with an established and reliable local expert.
• •Use a Consistent Voice Across All Channels: While the format may change (e.g., a short tweet vs. a Facebook post), the core tone friendly, knowledgeable, and community-focused should remain the same to create a unified and recognizable brand identity.

Social Perception

A Reliable, Local Mainstay for School Music.

Copy Examples

• •That new instrument feeling! ✨ The school year is just around the corner, and we're here to make finding the perfect instrument for your student easy and exciting. Our school-approved rental program has everything your future musician needs to start the year on a high note. Stop by the store or visit our website to get started!
• •Your Sound, Our Priority. From a sticky valve to a major overhaul, our expert technicians are here to get your instrument back in perfect playing condition. Trust Haas Music for reliable, local repairs.
• •Supporting Owatonna's Musicians Since 1999. For over 25 years, Haas Music has been your hometown partner in music. We're proud to support every student musician, school band, and local orchestra with quality instruments, expert repairs, and friendly advice. Thank you for making us a part of your community's soundtrack.
• •Instrument maintenance question? We've got answers! Use the question sticker below to ask our repair experts anything about caring for your instrument. 🎺 #MusicTips
• •Go Beyond the Practice Room. Ready to take your skills to the next level? Private lessons at Haas Music offer personalized instruction to help you master your instrument and build confidence. Whether you're a beginner or an advanced player, our talented instructors are here to guide you. Learn more and book your spot today!