Brand Tone

Friendly and Relatable, Innovative and Solution-Oriented, Enthusiastic and Fun, Helpful and Informative, Inclusive and Proud

Brand Values

• •Problem-Solving: Created out of a genuine need, Poplight aims to make stylish lighting accessible and hassle-free.
• •Accessibility & Affordability (relative to traditional solutions): Positioned as a cost-effective and easy alternative to traditional wired lighting.
• •Empowerment (for renters/DIY-novices): Enabling people to customize their living spaces without major commitments or damage.
• •Innovation: Offering a unique, patented product that addresses a gap in the market.
• •Community: Engaging with their audience, responding to feedback, and building a supportive customer base. They involved the community in decisions like color choices.
• •Quality and Design: Focused on creating a product that is not only functional but also aesthetically pleasing and modern.

Best Practices

• •Speak Your Audience's Language: Use relatable terms (like "big light," "rental woes") and a conversational style that resonates with renters, homeowners looking for easy solutions, and design-conscious individuals.
• •Highlight the "Why": Consistently weave in the founders' story and the problem Poplight solves. This adds authenticity and a human touch.
• •Be Solution-Forward: Always focus on the benefits – ease of use, damage-free, stylish, rechargeable, app-controlled – rather than just listing features.
• •Maintain Enthusiasm and Positivity: Let the passion for the product and the brand's journey shine through. Use emojis appropriately to add personality, especially on social media.
• •Stay True to Your Values: Regularly incorporate messaging that reflects your core values, such as innovation, empowerment for renters, and being a women-owned/LGBTQ+ owned business. Ensure visual content aligns with this inclusive and modern aesthetic.

Social Perception

Positive: Generally viewed as an innovative and much-needed solution for renters and those seeking easy lighting upgrades. The appearance on Shark Tank and subsequent deal significantly boosted their credibility and visibility. Appreciative of the Founders' Story: Customers and media seem to connect with Rose and Caroline's journey as entrepreneurs. Engaged Community: Poplight has successfully built an active online community, particularly on TikTok and Instagram, with users sharing their experiences. Minor Criticisms: Some users have noted areas for improvement in the mobile app, and initial reactions on forums like Reddit showed some debate about the product's uniqueness before wider acclaim.

Copy Examples

• •Headline: Stop Hating Your "Big Light"! ✨ Body: Tired of harsh overhead lighting and tangled cords? Poplight is here to rescue your rental (and your sanity!). Install gorgeous, dimmable wall light in seconds. No tools, no damage, just good vibes. Your landlord will never know! 😉 #Poplight #RenterFriendly #HomeDecorHack
• •Headline: Light Up Your Life, The Easy Way. 💡 Body: Meet Poplight – the rechargeable, stylish wall sconce created by us, Rose & Caroline, because we get it! We wanted beautiful lighting without the drama of rewiring our old Denver home. Now, you can too! Stick it, click it, love it. Shop our colors! [Link] #WomenOwned #ProblemSolved #EasyInstallation
• •Headline: From Our Home to Yours: The Poplight Story. 🏠❤️ Body: We couldn't find a simple, stylish, and damage-free way to add sconces to our place, so we invented Poplight! As seen on Shark Tank, our lights are designed for real life. Create your dream ambiance effortlessly. What will you illuminate? #SharkTank #DenverStartup #PoplightStory
• •Headline: No Drill? No Problem! Your Walls Are Safe With Us. 🛡️ Body: Say goodbye to installation headaches and hello to instant style! Poplight’s patented design sticks securely and removes cleanly. Perfect for apartments, dorms, or anywhere you need a little extra glow. Check out how easy it is! [Link to video] #ToolFree #DamageFreeDecor #PoplightMagic
• •Headline: Join the Poplight Fam! 🌟 Body: We're more than just lights; we're a community passionate about making spaces beautiful and functional. Share your Poplight setups with #MyPoplight and see how others are transforming their homes! Plus, get tips, inspiration, and maybe even a founder cameo on our TikTok! @poplightdenver #CustomerLove #HomeInspo #GetYourGlowOn