Brand Tone

Helpful & Informative, Friendly & Approachable, Promotional & Sales-Oriented, Trustworthy & Reassuring, Modern & Youthful

Brand Values

• •Accessibility & Convenience
• •Variety & Choice
• •Affordability
• •Customer Care
• •Eye Health Awareness

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of Poplentes' tone (e.g., Helpful, Friendly, Modern, Trustworthy), with do's and don'ts, and preferred terminology (e.g., using "lentes de contacto" consistently, friendly greetings). Share this with anyone creating content.
• •Know Your Audience, Know Your Platform: While the core tone remains, adapt the specific expression to the platform. For example, TikTok allows for a more informal and humorous tone than a formal blog post, but both should still feel like they're coming from the helpful and modern "Poplentes" brand.
• •Use "We" and "You" Actively: Employ a conversational style. "We're here to help you find..." or "You can count on us for..." makes the brand feel more personal and approachable, aligning with the friendly and helpful aspects of the tone.
• •Balance Promotion with Value: While sales are key, ensure that promotional copy is often balanced with or framed by helpful information, tips, or understanding of customer needs. This reinforces the "Informative" and "Customer Care" values. For example, instead of just "50% Off!", try "Care for your eyes and your wallet! Get 50% off select solutions this month."
• •Consistent Visual and Verbal Language: Ensure that the visuals used alongside copy also reflect the brand tone. Clean, modern, and sometimes playful imagery (especially for Instagram/TikTok) will support the verbal messaging. Avoid overly clinical or dated stock photos that might clash with the desired modern and friendly feel. All customer-facing text, from website microcopy to social media replies, should echo the defined tone.

Social Perception

Reliable Online Retailer, Good for Deals, Trendy (for some segments), Responsive (Online), Specialized Provider

Copy Examples

• •Headline (Promotional & Friendly): Eyes on the Prize! 😉 Get 20% OFF all Acuvue lenses this week only. See clearly, save big! Body: Don't miss out on your chance to stock up on your favorite Acuvue contact lenses. Fresh vision, happy wallet. Shop now at poplentes.com!
• •Instagram Post (Informative & Helpful, targeting colored lens users): Image: A vibrant flat lay of different colored contact lenses. Thinking of a new eye color? 🌈 Here's how to choose the perfect shade! ✨ Natural look? Try our subtle enhancers. Bold statement? Go for our vivid tones! SWIPE LEFT for tips on matching colors to your skin tone & hair. Questions? DM us! #PopLentesColor #ChangeYourView #ContactLenses
• •Facebook Ad (Trustworthy & Accessibility focused): Tired of running out of contact lenses? 😥 Poplentes delivers your trusted brands right to your door. Easy online ordering, secure payment, and fast, reliable shipping. Your vision, simplified. Click to explore our wide selection! 👉 [Link to website]
• •TikTok Video Concept (Youthful & Engaging): Video: Quick cuts of someone struggling with glasses fogging up, then easily popping in contact lenses and smiling. Text Overlay: Glasses life got you steamed? 😤 Switch to the freedom of contacts! 😉 Caption: Say goodbye to foggy glasses & hello to clear views! 👋 Shop all your fave lens brands at Poplentes. Link in bio! #ContactLensLife #NoMoreFog #PopLentes #VisionUpgrade
• •Email Subject Line (Direct & Benefit-Oriented): Your Eyes Deserve the Best: Premium Contact Lenses, Great Prices. Email Body Snippet (Friendly & Reassuring): Hi [Customer Name], at Poplentes, we believe clear vision shouldn't break the bank. We offer a wide variety of top-quality contact lenses and eye care essentials, all with the convenience of online shopping. Plus, our friendly team is always here to help if you have any questions! Explore what's new today.