Brand Tone

Innovative and Modern, Professional yet Approachable, Confident and Leading, Energetic and Youthful, Helpful and Solution-Oriented

Brand Values

• •Innovation
• •Connection & Relationships
• •Efficiency & Convenience
• •Customer Focus
• •Integrity & Transparency
• •Sustainability
• •Customization & Personalization

Best Practices

• •Focus on "Seamless Connection": Emphasize ease of use, speed, and the ability to effortlessly connect with others. Use words like "instant," "tap," "seamless," "effortless," and "connect."
• •Highlight Innovation and Modernity: Position Popl as a forward-thinking solution that replaces outdated methods. Use terms like "future of networking," "modern," "smart," and "revolutionary."
• •Emphasize Value and Results: Clearly communicate the benefits beyond just sharing contact info, such as lead generation, CRM integration, analytics, and building stronger relationships.
• •Maintain a Professional yet Energetic Tone: Balance professionalism suitable for B2B communication with an energetic and approachable style that reflects the brand's innovative spirit and "young-at-heart" culture.
• •Develop and Adhere to a Tone of Voice Guide: Create a document outlining Popl's specific brand personality, voice characteristics (e.g., innovative, efficient, connective, confident), and provide do's and don'ts with examples for different platforms. This ensures all communications are aligned.

Social Perception

Generally perceived as an innovative and convenient tool for modern networking. Users find it a good conversation starter and appreciate the eco-friendly aspect. The analytics and lead capture features are valued by professionals and businesses. It is seen as a superior option compared to some competitors. Small businesses find it cost-effective and easy to use.

Copy Examples

• •Headline: Stop Collecting Cards. Start Making Connections. Body: Ditch the paper pile-up. Popl instantly shares your world with a single tap. Network smarter, not harder. #GoDigital #Popl
• •Headline: Your Network. Supercharged. Body: Popl isn't just a digital business card; it's your personal networking assistant. Track leads, sync to your CRM, and watch your connections grow. Effortless networking is here.
• •Headline: Make Every Handshake Count. Twice. Body: Impress at "hello" with Popl, then stay top-of-mind with seamless follow-ups. Turn every in-person interaction into a lasting opportunity.
• •Headline: Traditional is Tired. Connection is Inspired. Body: Step into the future of networking. Customizable, eco-friendly, and undeniably cool. Share who you are, instantly. That's the Popl effect.
• •Headline: One Tap. Endless Possibilities. Body: From contact info to your latest project, share it all with Popl. Connecting has never been this simple or this powerful. Join the networking revolution.