Brand Tone

Playful, Whimsical, Creative, Artistic, Confident, and Bold

Brand Values

• •Originality & Uniqueness
• •Handmade Craftsmanship
• •Joy & Fun
• •Quality Materials

Best Practices

• •Use playful and whimsical language to describe products and engage with customers.
• •Highlight the unique and artistic nature of the designs in all communications.
• •Emphasize the handmade craftsmanship and quality materials used in the products.
• •Incorporate bright colors and fun patterns in visual and written content.
• •Encourage customers to express their individuality and embrace bold fashion choices.

Social Perception

Popknit is perceived as a source of vibrant, unique, and artistic knitwear that stands out from mainstream fashion. Customers and admirers appreciate the creativity, the fun designs, and the handmade quality. There's an association with high-quality, potentially cozy, and statement-making pieces.

Copy Examples

• •Add a pop of fun to your wardrobe with our handcrafted knitwear!
• •Embrace your unique style with our vibrant and quirky designs.
• •Handmade happiness: knitted with love and bursting with color.
• •Make a statement with our bold and artistic knitwear creations.
• •From our hands to your heart: unique, quality knitwear that stands out.