Brand Tone

Knowledgeable & Authoritative, Supportive & Encouraging, Approachable & Friendly, Value-Driven & Promotional, Energetic & Passionate, Community-Oriented, Direct & No-Nonsense

Brand Values

• •Customer Success & Satisfaction
• •Knowledge & Expertise
• •Quality & Selection
• •Value & Accessibility
• •Health & Wellness
• •Trust & Integrity
• •Passion

Best Practices

• •Educate, Don't Just Sell: Focus content on providing genuine advice, tips, and information that helps users achieve their fitness and health goals. Product mentions should feel like a natural solution.
• •Emphasize Expertise with Approachability: Showcase the knowledge of staff and the brand, but always in a friendly, non-intimidating manner. Avoid overly technical jargon unless explained clearly.
• •Consistently Highlight Value: Regularly feature promotions, value sizes, and the "lowest price guarantee" in communications, reinforcing this key differentiator.
• •Foster Community & Engagement: Encourage interaction by asking questions, running contests, and sharing user-generated content (with permission). Respond to comments and messages promptly and helpfully.
• •Maintain Energy and Passion: Use vibrant language and visuals that reflect the dynamic nature of the fitness world. Let the genuine enthusiasm for health and wellness shine through in all communications.

Social Perception

Trusted Retailer, Good Customer Service, Wide Selection, Price Competitive, Community Presence, Sometimes Confused

Copy Examples

• •Headline: Your Goals, Our Fuel. Real Results Start at Popeye's. Body: Whether you're smashing PRs or starting your wellness journey, find expert advice and Canada's best supplement selection at Popeye's. Quality you trust, prices you'll love. Visit us in-store or online!
• •Headline: Don't Just Dream About It. Achieve It. Body: Popeye's Supplements is more than a store – we're your partners in performance. Our passionate team is here with the knowledge and the top-tier products you need to transform your goals into reality. #PopeyesPower
• •Headline: Biggest Brands, Best Prices – That’s the Popeye’s Promise! Body: Stock up and save! Get access to exclusive value sizes and unbeatable deals on all your favourite supplements. Why pay more? Shop Popeye's today and fuel your fitness for less.
• •Headline: Confused by supplements? We Speak Your Language. Body: Protein, creatine, BCAAs... it can be a lot. At Popeye's, our friendly experts break it down, helping you find exactly what *you* need for *your* unique journey. No jargon, just genuine advice.
• •Headline: Join the Popeye's Family! 🇨🇦 Body: Proudly Canadian and passionate about your health! From coast to coast, we’re dedicated to providing the best supplements and advice. What are your fitness goals this month? Share below!