Brand Tone

Eco-conscious, Educational, Friendly, Approachable, Witty, Playful, Transparent, Honest, Positive, Empowering, Modern and Fresh

Brand Values

• •Sustainability
• •Made in France / Local Sourcing
• •Social Responsibility
• •Health and Safety
• •Quality and Efficacy
• •Transparency
• •Innovation and Disruption

Best Practices

• •Embrace the "Witty Chick": Channel the playful, smart, and slightly cheeky personality of the mascot in your language. Use light humor and clever wordplay where appropriate, without undermining the serious commitment to sustainability.
• •Lead with Positivity and Empowerment: Frame sustainability not as a sacrifice, but as a positive and easy choice. Highlight the "big impact" of "small gestures" to inspire and motivate.
• •Be Transparently French: Proudly and consistently mention the "Made in France" aspect and the local sourcing of recycled materials. This is a key differentiator and value.
• •Educate Gently: Briefly explain the "why" behind Popee – saving trees, water, energy – in simple, digestible terms. Avoid overly technical jargon, making the eco-benefits accessible to everyone.
• •Keep it Real and Relatable: Use everyday language. Talk to your audience like a friendly, informed neighbor who’s passionate about making a difference. Share customer stories and real-world impact when possible.

Social Perception

Highly Rated, Eco-Friendly Champion, Ethical and Socially Conscious, Modern and Appealing Brand, Trustworthy and High Quality, Innovative Newcomer

Copy Examples

• •Headline: Wipe Right, Live Bright! 🇫🇷 Body: Switching to Popee isn't just about soft, 100% recycled French toilet paper. It's a high-five to the planet and a boost for our local communities. Join the loo-volution! #SmallGesturesBigImpact
• •Headline: Our Paper Has a Past Life (It’s a Good Thing!). Body: From French office memos to your bathroom – Popee gives paper a second chance to shine! Tree-free, chemical-free, and full of good vibes. Kind to your bum, kinder to the Earth.
• •Headline: More Trees Hugging, Less Trees Crying. Body: Every Popee roll saves precious forests. Made with love in France from 100% recycled paper, our super soft essentials prove that eco-friendly can be effective and feel-good. Let's make a difference, one wipe at a time!
• •Headline: Spill Fighter, Planet Lighter! ✨ Body: Meet Popee CUISINE paper towels: ultra-absorbent, made in France from recycled paper, and always ready for kitchen action. Clean up messes guilt-free, knowing you're supporting a greener world.
• •Headline: Popee: Your Cheeky Ally for a Cleaner Conscience (and Bathroom!). Body: We're serious about sustainability, but not *too* serious about our puns! 😉 Choose Popee for eco-friendly hygiene that's good for you, good for France, and good for Earth. High quality, made from recycled paper, and a little bit fun.