Brand Tone

Fun and Playful, Enthusiastic and Passionate, Approachable and Friendly, Creative and Innovative, Confident and Proud

Brand Values

• •Quality & Craftsmanship
• •Variety and Innovation
• •Customer Experience & Fun
• •Community Focus
• •Resilience and Adaptability
• •Inclusivity

Best Practices

• •Embrace "Popping Awesome" Language: Consistently use playful, enthusiastic, and fun adjectives. Words like "awesome," "fun," "delicious," "handcrafted," "creative," "vibrant," and "magic" should be staples.
• •Highlight Variety and Innovation: Always emphasize the vast number of flavors and the excitement of new/seasonal/test kitchen creations. Use phrases that convey discovery and adventure (e.g., "explore," "discover," "taste the adventure").
• •Maintain an Approachable & Friendly Voice: Write as if you're talking to a friend. Use contractions, exclamation points (appropriately), and a welcoming tone. Directly address the customer and invite them to engage (e.g., "Come visit us!", "What's your favorite?").
• •Showcase Quality and Passion: Subtly weave in the "chef-operated," "licensed dietitian," "handcrafted," "small-batch," and "quality ingredients" aspects to build trust and justify the "gourmet" label without sounding stuffy. Let the passion for popcorn and customer service shine through.
• •Stay Visually Descriptive and Fun: Use language that evokes the colors, tastes, and textures of the popcorn. Connect flavors to enjoyable experiences (e.g., celebrations, game days, cozy nights). Incorporate fun, branded terms like "Cornfetti" or "flavorstorming" where appropriate.

Social Perception

Loved Local Gem, Flavor Innovators, High-Quality Product, Fun and Engaging, Resilient and Passionate Owners

Copy Examples

• •Headline: Stop Scrolling, Start Popping! 🍿✨ Body: Your tastebuds called, they're bored. Answer with over 50 "Popping Awesome" flavors from Popculture! From classic Extra Buttery to wild Wing Night, we're serving up pure joy, one kernel at a time. Swing by our tasting wall today! #PopcultureKC #FlavorExplosion
• •Headline: What's Your Popculture Personality? 🤔🎉 Body: Are you a sweet Strawberry Cheesecake, a savory Loaded Potato, or a daring Jalapeño Cheddar? With vegan, gluten-free, and dye-free options, plus new creations from our Test Kitchen, there's a handcrafted gourmet popcorn flavor for everyone! Discover yours at Popculture! #GourmetPopcorn #KansasCityFoodie
• •Headline: Warning: May Cause Extreme Happiness. 😄 Body: Our Extra Buttery Caramel isn't just popcorn, it's a handcrafted hug in a bag. Made with love (and extra butter, obviously) by our Chef. Treat yourself – you deserve this "Popping Awesome" moment! #ChefMade #SweetTreatsKC #PopcultureGourmetPopcorn
• •Headline: Game Day? Movie Night? Tuesday? We've Got the Pop! 🏈🎬 Body: Elevate any occasion with Popculture Gourmet Popcorn. From our fan-favorite KC Gameday mix to a rainbow of fruity Cornfetti, turn ordinary into extraordinary. Order online for nationwide shipping or visit our Kansas City stores! #ServingFun #PopcornLove #KCLocal
• •Headline: Taste the "Magic!" ✨ Our Fried Pickle Popcorn is Calling. Body: Yes, you read that right! At Popculture, we turn your favorite flavors into "Popping Awesome" gourmet popcorn. Don't just take our word for it – come sample this and 49+ other mind-blowing creations. Your adventure starts here! #UniqueFlavors #PopcultureTestKitchen #WorthTheHypeKC