Brand Tone

Creative and Artistic, Playful and Fun, Friendly and Approachable, Passionate and Enthusiastic, Whimsical and Charming

Brand Values

• •Creativity and Innovation
• •Quality and Craftsmanship
• •Customer Delight and Personalization
• •Passion and Dedication
• •Joy and Celebration

Best Practices

• •Infuse Creativity and Playfulness: Use imaginative language, fun calls to action, and emojis where suitable (especially on social media) to reflect the artistic and joyful nature of your products.
• •Emphasize the Artisan Touch: Consistently highlight that POPs are hand-made, hand-painted, bespoke, and crafted with passion. This reinforces quality and uniqueness.
• •Maintain a Friendly, Personal Voice: Write in a way that is warm, inviting, and shares the brand's enthusiasm. Connect with customers by sharing glimpses of your story and creative process.
• •Align Visuals and Verbals: Ensure that your copy matches the charm, artistry, and whimsy of your cake pop designs. Let the visuals and text work together to tell a cohesive story.
• •Focus on Celebration and Joy: Frame your cake POPs as perfect for making memories, celebrating milestones, or simply adding a spark of happiness to everyday life.

Social Perception

Highly Artistic and Talented, Unique and Special, High Quality, Fun and Engaging, Reliable for Special Occasions

Copy Examples

• •Headline: Little Pops, Big Smiles! ✨ Body: Discover the magic of PopBakery! Each cake POP is a tiny treasure, hand-crafted with love and a pop of personality right here in London. Perfect for any celebration or just to make someone's day. What bespoke creation can we whip up for you? #PopBakery #CakePopMagic #HandmadeJoy (Tone: Playful, Enthusiastic, Friendly)
• •Headline: Your Imagination, Our Edible Art. 🎨 Body: Got a theme? A favourite character? At PopBakery, we turn your sweet dreams into delicious, hand-painted reality. Our bespoke cake POPs are designed to wow and delight. Let’s make your next occasion unforgettable! #PopBakeryCreations #BespokeCakePops #EdibleMasterpieces (Tone: Creative, Artistic, Approachable)
• •Headline: Get Ready to POP with Flavour! 😋 Body: More than just a treat, our cake POPs are an experience! Lovingly made since 2010, each bite is a burst of chocolatey goodness dressed in a stunning design. Order your custom box of happiness today! #CakeOnAStick #LondonTreats #PopArtistry (Tone: Fun, Passionate, Whimsical)
• •Headline: From Our Kitchen to Your Celebration! 🎉 Body: We’re passionate about POPs! Every cake pop is hand-shaped, dipped, and decorated with the utmost care and creativity. Whether it's a big event or a small moment of joy, we've got the POP for it. #PopBakeryLondon #CreativeBaking #CelebrateWithPops (Tone: Friendly, Passionate, Charming)
• •Headline: Seriously Sweet. Seriously Stunning. That's PopBakery. ✨ Body: Looking for a gift that truly POPs? Our intricately designed cake POPs are as delightful to look at as they are to eat. Hand-crafted for your special moments. Explore our collections or design your own! #UniqueGifts #HandmadeSweets #PopBakeryUK (Tone: Artistic, Whimsical, Enthusiastic)