Brand Tone

Warm & Friendly, Caring & Nurturing, Passionate & Appreciative, Trustworthy & Ethical

Brand Values

• •Family
• •Quality & Comfort
• •Ethical Practices & Sustainability
• •Curated Style
• •Well-being

Best Practices

• •Embrace Storytelling: Share the "why" behind Pop and Oli – the family inspiration, the search for comfort due to sensitivities. This personal connection resonates deeply.
• •Use Warm and Inclusive Language: Employ words like "we," "our family," "your little ones," "together time" to foster a sense of community and shared values. Focus on positive emotions like "joy," "comfort," and "peaceful."
• •Highlight Quality and Natural Materials: Consistently mention the benefits of natural fibres, eco-friendly materials, and the high quality of the curated items. This reinforces the brand's commitment to well-being and durability.
• •Show, Don't Just Tell, Ethical Values: Instead of simply stating "we are ethical," explain how – by "supporting Australian and New Zealand small businesses and brands whose principles align with our values and ethos of fair trade, sustainability and environmentally friendly practices."
• •Maintain a Gentle and Reassuring Voice: Especially given the focus on products for babies, children, and those with sensitivities, the copy should always feel gentle, reassuring, and trustworthy. Avoid overly salesy or aggressive language.

Social Perception

Highly Positive, Ethically Conscious Choice, Trusted Retailer, Supportive of Small Business, Slightly Higher Price Point (Potential Perception)

Copy Examples

• •Headline: Wrap Your Little Ones in Pure Comfort. Body: Discover our family-selected range of natural fibre clothing and bedding, designed with sensitive skin and sweet dreams in mind. Because every child deserves the softest touch.
• •Headline: Ethically Made, Beautifully Designed. Body: At Pop and Oli, we lovingly curate unique pieces from small Aussie & NZ brands that share our passion for quality and kindness. Style your home with heart.
• •Headline: From Our Family to Yours: The Gift of Peaceful Sleep. Body: Inspired by our own little ones, Pop and Oli brings you a collection dedicated to creating serene and joyful spaces for rest and relaxation. Sweet dreams start here.
• •Headline: More Than Just a Store, It's a Community of Care. Body: We believe in products that are gentle on your family and the planet. Explore our eco-friendly treasures, chosen with love and a commitment to a better world.
• •Headline: Tiny Details, Big Comfort. Body: From the softest organic cotton pyjamas to charming decor, every Pop and Oli piece is selected to bring comfort, joy, and a touch of magic to your everyday family moments.