Brand Tone

direct, simple, and transactional

Brand Values

• •Accessibility
• •Simplicity
• •Variety (within a niche)

Best Practices

• •Maintain Simplicity: The brand's strength is its directness. Avoid overly elaborate or poetic language. Keep sentences clear, concise, and focused on the product's function and benefit.
• •Emphasize Convenience: Continuously highlight key selling points like 'Free Shipping' and 'COD Available.' This reinforces the value of accessibility and builds trust with customers who may be hesitant to purchase online.
• •Focus on 'Everyday' Moments: Position the bathrobes not as luxury items, but as essential comforts for daily routines. Use language that speaks to morning coffee, post-shower relaxation, or lounging on a lazy Sunday.
• •Use a Consistent Product Naming Convention: Stick to the clear and descriptive product names used on the site (e.g., 'Regular Waffle Bathrobe'). This improves clarity and helps with SEO.
• •Be Honest and Transparent: Given the mixed reviews on quality, avoid making exaggerated claims. Focus on the tangible features (e.g., 'lightweight polyester,' 'absorbent waffle weave') rather than subjective superlatives like 'the best' or 'most luxurious.' This manages customer expectations and can help build long-term trust.

Social Perception

Mixed, leaning towards average. While some customers find products 'Excellent,' a larger portion rates them 'Average' or 'Bad,' particularly concerning 'Value for Money' and 'Product Quality'.

Copy Examples

• •Headline: Wrap Yourself in Everyday Comfort. Body: Why wait for a special occasion? Our Regular Waffle Bathrobe is designed for your daily moments of relaxation. Lightweight, absorbent, and effortlessly simple. *Free shipping on all orders.*
• •Headline: The Perfect Fit for Ultimate Coziness. Body: Find your comfort zone with our Plus Waffle Bathrobe. Offering a generous fit without compromising on style, it’s the cozy embrace you deserve after a long day. *COD Available.*
• •Headline: Effortless Style, Straight from the Shower. Body: Step out in our Half Sleeves Polyster Bathrobe. Its sleek design and quick-dry material make it the ideal choice for a modern, fast-paced lifestyle. Simple, practical, and always ready.
• •Headline: Comfort Delivered to Your Doorstep. Body: Getting your new favorite bathrobe has never been easier. With free shipping and cash on delivery, you can experience the simple luxury of POORAK.IN without any hassle.
• •Headline: Your Morning Routine Just Got an Upgrade. Body: From your first cup of coffee to your evening wind-down, our bathrobes are the perfect companion. Discover the collection and find the one that fits your life.