Brand Tone

Warm, trustworthy, child-centric, friendly, personal, reassuring, emphasizing safety and quality.

Brand Values

• •Safety and Quality
• •Finnish Craftsmanship and Local Support
• •Responsibility and Sustainability
• •Joy and Playfulness

Best Practices

• •Prioritize "Safety First" Language: Always lead with and consistently reinforce the message of safety. Use phrases like "non-toxic," "CE-marked," "BPA-free," "safety tested," and "handmade with care" in product descriptions, social media captions, and all marketing materials. This builds and maintains trust.
• •Emphasize the "Mother-Founded" Story: Weave the brand's origin story into the narrative whenever appropriate. Phrases like "From our family to yours," "Designed by a mom," and "Tested by our own little ones" create a warm, personal, and authentic connection with the audience.
• •Use Warm and Joyful Adjectives: Maintain a light, positive, and child-friendly tone by using descriptive words such as "colorful," "joyful," "playful," "sweet," and "cute." This reflects the aesthetic of the products and the happiness the brand aims to bring to families.
• •Highlight Finnish Roots and Craftsmanship: Proudly mention that the products are "Handmade in Finland," "designed in Finland," or part of "Finnish craftsmanship." This not only signifies quality but also appeals to customers who value local and ethically made goods.
• •Maintain Visual Consistency: Ensure that all photography and visual content on social media and the website reflect the brand's values. Use bright, clean, and cheerful imagery, often featuring babies, natural light, and simple, cozy settings. This visual language complements the warm and trustworthy verbal tone.

Social Perception

Overwhelmingly positive, positioning it as a reliable and high-quality artisan brand for children's products. Perceived as a local, trustworthy business, reinforced by its presence at local craft markets and collaboration with other Finnish small businesses. Customers and retailers see the brand as a provider of safe, durable, and beautifully designed items ideal for families. The emphasis on non-toxic materials and safety standards resonates well with parents. The backstory of a mother founding the company adds an authentic and relatable layer to the brand identity.

Copy Examples

• •Designed by a mother, for yours. Poopua.fi offers handmade pacifier clips and teething toys that are as safe as they are sweet. Made in Finland with non-toxic, baby-proof materials, because we believe your little one deserves the best. Discover peace of mind and playful designs on our website. #Poopua #FinnishDesign #SafeForBaby
• •A special gift for your special little one. Our customizable pacifier clips are handcrafted with love in Finland, combining playful colors and the highest safety standards. Choose their name and favorite colors to create a unique accessory that keeps their pacifier close. Made with non-toxic, food-grade silicone beads, perfect for tiny hands and curious mouths. #HandmadeInFinland #PersonalizedGift #BabyEssentials
• •Bring a little extra sparkle to their first Christmas! Our handmade wooden decorations and teething toys make for a memorable and safe gift. Crafted from Finnish birch plywood and painted with non-toxic colors, they're a beautiful keepsake for years to come. Shop our festive collection now! #PoopuaChristmas #BabysFirstChristmas #FinnishCraftsmanship
• •Why is 'Handmade in Finland' so important to us? It’s more than just a label—it’s our promise. It means every colorful bead is strung with care, every product is tested by our own children, and every material is chosen for its safety and quality. At Poopua, we're dedicated to supporting our local community and providing your family with products you can trust completely. Learn more about our story on the blog. #SupportLocal #MadeInFinland #BrandStory
• •Still thinking about that colorful teething toy? All our Poopua products are handmade with joy and the strictest safety standards in mind. Non-toxic, durable, and designed to make your little one smile. Your baby’s safety is our priority. Complete your order today for a touch of Finnish quality and playful design! #Poopua #BabySafety #QualityToys