Brand Tone

Approachable and Friendly, Practical and Reassuring, Value-Oriented, Emerging Eco-Consciousness, Relatable

Brand Values

• •Quality & Safety
• •Affordability
• •Environmental Responsibility (developing)
• •Customer Focus & Innovation
• •Comfort and Practicality

Best Practices

• •Speak Parent-to-Parent: Use relatable language that resonates with the everyday experiences, challenges, and joys of parenting. Avoid overly technical jargon.
• •Emphasize Value and Practicality: Clearly communicate the benefits of the products in terms of quality, comfort, and affordability. Highlight how Poopeys makes parents' lives easier.
• •Maintain a Positive and Reassuring Voice: Parenting can be overwhelming; your copy should be supportive, positive, and build confidence in the brand's reliability.
• •Be Authentic and Transparent: If discussing eco-friendly aspects, be honest about the journey and the specific benefits. Acknowledge customer feedback where appropriate.
• •Use Consistent Terminology and Visuals: Ensure that product descriptions, calls to action, and the overall messaging style are uniform across all platforms (website, social media, packaging) to build strong brand recognition.

Social Perception

Budget-Friendly Choice, Decent Quality for the Price, Accessible, Associated with a Celebrity Co-founder, Growing Awareness of Eco Efforts

Copy Examples

• •Headline: Happy Baby, Happy Wallet. Poopeys. Body: Gentle on skin, kind to your budget. Discover Poopeys diapers and wipes for worry-free baby care that doesn’t break the bank. Because every little bum deserves the best, affordably.
• •Headline: Softness & Protection. Smile Guaranteed. Body: Our super soft diapers and gentle wipes are designed for your baby's ultimate comfort and your peace of mind. Leak protection you can trust, so you can focus on the giggles. Explore the Poopeys range today!
• •Headline: Smart Parents Choose Poopeys. Quality Care, Fair Prices. Body: Why pay more? Poopeys offers dermatologist-tested, baby-approved essentials that keep your little one dry and comfortable. Join the savvy parents who’ve discovered quality care without the premium price tag.
• •Headline: Messy Moments? We’ve Got You Covered! Body: From surprise explosions to sticky fingers, Poopeys is there for all of life’s little (and big) messes. Our absorbent diapers and effective wipes make cleanup a breeze. Plus, with our new ECO line, you can care for your baby and the planet.
• •Headline: Sleep Through The Night? Yes, Please! Body: Keep your little dreamer comfy and dry all night long with Poopeys. Designed for extended wear and maximum absorbency, so everyone gets a more restful night. Sweet dreams start here!