Brand Tone

Serene, sophisticated, and mindful; gentle, poetic, and intimate. It is invitational, encouraging appreciation for small moments and stories behind objects, favoring storytelling and emotional connection over aggressive sales. The voice is educated and cultured, yet approachable and warm.

Brand Values

• •Authenticity and Craftsmanship
• •Curation and Quality
• •Cultural Bridge
• •Mindfulness and Emotional Connection
• •Aesthetic Sensibility

Best Practices

• •Lead with Emotion, Support with Detail: Start with the feeling or the experience the product evokes (e.g., "the quiet beauty," "a moment of calm"). Follow up with the tangible details that justify this emotion (e.g., "hand-shaped by artisans," "notes of green tea").
• •Use a Serene and Sensory Vocabulary: Consistently use words like "quiet," "gentle," "calm," "mindful," "sensory," "ritual," "harmony," and "story." This reinforces the brand is serene identity.
• •Tell the Creator's Story: Whenever possible, mention the designer or the origin of the product. This enhances the values of authenticity and craftsmanship and moves the focus from a simple transaction to an appreciation of art.
• •Maintain a Consistent Visual and Textual Language: Ensure that the tone of the copy always matches the minimalist, clean, and elegant visuals. The words should feel like a natural extension of the images.
• •Focus on the "Why," Not Just the "What": Instead of just describing a cup, describe *why* this particular cup matters. It is not just a ceramic cup; it is a vessel for your morning ritual, a connection to a Korean artisan, and a piece of minimalist art for your home. This narrative approach is central to the brand is identity.

Social Perception

Perceived as a niche, high-end concept store for lovers of Korean design and minimalist aesthetics, offering a premium, curated experience. It is seen as a credible source for authentic, hard-to-find Korean designer goods in Europe, with high customer satisfaction.

Copy Examples

• •The quiet beauty of the morning light, captured in clay. Our new Baekja ceramics collection invites a moment of calm into your daily rituals. Hand-shaped by artisans in Seoul, each piece tells a story of patience and minimalist grace. Discover the collection and embrace the art of slow living. #PoomCollectif #KoreanDesign #SlowLiving
• •Set the Table for Connection. Our curated tableware is more than just functional; it is an invitation to share stories, savor flavors, and create memories. Explore pieces that bring the soul of modern Korean design to your home.
• •New from Seoul: Objects with Soul At Poom Collectif, we believe the items we live with should resonate with us. That is why we ve carefully selected a new series of handcrafted objects from Korean designer [Designer is Name], created to bring a touch of poetry to your everyday spaces.
• •What does tranquility smell like? For us, it is notes of rain-soaked earth, green tea, and a hint of cedar. Our signature room scent is formulated to transform your space into a sanctuary of calm. A gentle whisper for your senses, designed in Korea. Tap to infuse your home with peace.
• •Poom Collectif is a dialogue between two cultures, born from a desire to share the quiet elegance of the modern Korean lifestyle. Founded by sisters, we curate authentic design objects that carry meaning and inspire mindful moments. Each item in our collection is a piece of a story we can t wait for you to continue in your own home.