Brand Tone

professional, knowledgeable, and service-oriented

Brand Values

• •Expertise and Guidance
• •Quality and Reliability
• •Comprehensive Service
• •Accessibility

Best Practices

• •Maintain the "Expert" Voice: All copy, from product descriptions to social media, should be written from a position of knowledge. Explain the "why" behind a product or service. Instead of just "Buy this chlorine," use "This fast-dissolving chlorine is ideal for shock treatments because..."
• •Prioritize Clarity and Helpfulness: The copy should be easy to understand and genuinely helpful. Use clear headings, bullet points for benefits, and straightforward language. Avoid overly technical jargon unless explained.
• •Bridge the Online-Offline Gap: Consistently mention the physical store in Tyresö and the availability of technicians. This reinforces the value of having a tangible service hub and builds trust that isn't possible for online-only retailers.
• •Address Negative Feedback Proactively: The current negative online perception, though small, is damaging. The brand should implement a strategy to encourage more public reviews to balance the narrative. In marketing copy, they can proactively address concerns by highlighting their commitment to "transparent communication" and "100% satisfaction."
• •Use Testimonials to Validate Values: Actively use positive customer testimonials that specifically mention expertise, reliability, and good service. Placing these quotes next to related service descriptions or product categories can add a layer of authentic proof to the brand's claims.

Social Perception

The social perception of Poolmagasinet is polarized. Positive: Customers who have left reviews on the brand's website perceive them as fast, professional, and having excellent customer service, especially when rectifying order issues. They are seen as having competitive prices and good stock levels. Negative: A significant negative data point is a 1-out-of-5 star rating on Google Maps mentioned by third-party sites. This review criticizes communication and service quality, suggesting a potential gap between the brand's stated values and actual customer experience in at least one instance. Authoritative: They are cited as a knowledgeable source by at least one product testing publication, which lends them credibility.

Copy Examples

• •Your Pool, Our Expertise. From crystal-clear water to professional installation, we provide everything you need for a perfect pool season. Shop our complete range of supplies and book a free consultation today.
• •The Secret to a Sparkling Pool? It's Not a Secret. It's balanced water. Our premium Delphin chemicals and easy-to-use test kits take the guesswork out of pool care. Get reliable results and fast delivery. Order now.
• •Dream Pool Under Construction. Thinking of building a pool in Stockholm? Let our experienced technicians handle everything from planning to the first swim. We guarantee quality materials and a process you can trust. Get your quote today.
• •Don't Let a Small Problem Become a Big Headache. Is your pump making a strange noise? Is the water cloudy? Our team in Tyresö is here to help with expert advice and troubleshooting for any pool or spa issue. Visit us or call today!
• •More Than a Store. We're Your Pool Partner. Since [Year], Poolmagasinet has been dedicated to one thing: helping you enjoy your water oasis, worry-free. We believe in quality products, expert service, and being there for you long after your purchase.