Brand Tone

Inclusive & Body-Positive, Chic & Feminine, Friendly & Approachable, Conscious & Responsible, Aspirational & Playful

Brand Values

• •Inclusivity & Body Positivity
• •Quality & Durability
• •Eco-responsibility & Ethical Production
• •Comfort & Style
• •Female Empowerment
• •Transparency

Best Practices

• •Embrace Inclusivity Always: Use language that welcomes and celebrates all body types, ages, and backgrounds. Avoid jargon or slang that might exclude. Feature diverse imagery consistently.
• •Lead with Positivity and Empowerment: Focus on how the swimwear makes the wearer feel – confident, comfortable, beautiful, joyful. Use uplifting and affirmative language.
• •Highlight Ethical & Quality Aspects Subtly but Consistently: Weave in mentions of eco-friendly materials, quality craftsmanship, and ethical production as reasons to believe, without being overly preachy. Let the quality speak for itself but remind customers of the added value.
• •Maintain a Friendly, Conversational Yet Chic Voice: Imagine you're talking to a stylish, confident friend. The tone should be approachable and warm, but also retain an element of Parisian elegance and aspiration.
• •Create a Style Guide & Keywords List: Develop a document outlining key brand phrases, approved terminology (e.g., "summersuits" if adopted), words to avoid, and the overall desired feel. This ensures consistency across all writers and platforms. Include keywords like "eco-responsible," "inclusive," "body-positive," "Parisian chic," "quality swimwear."

Social Perception

Poolday Paris is generally perceived as a high-quality, stylish, and ethical swimwear brand. Customers appreciate the inclusive sizing and body-positive messaging. The eco-friendly aspect and "Made in Europe" (fabrics) / Tunisia (confection) are positive differentiators. The brand is seen as youthful, modern, and aligned with current values of sustainability and inclusivity. They have successfully created a community around their brand, especially on Instagram, by making customers feel like ambassadors.

Copy Examples

• •Headline: Dive into Confidence. Our Summersuits: Made for Every Body. Body: Feel radiant, comfortable, and unapologetically you. Poolday Paris crafts luxury, eco-conscious swimwear that celebrates your unique shape. Find your perfect fit and make waves. #PooldayParis #BodyPositiveSwim
• •Headline: Sustainable Style, Parisian Soul. Body: Chic swimwear that loves you and the planet. Ethically made with premium European fabrics, our pieces are designed to last beyond the season. Embrace the Poolday Paris spirit – where elegance meets eco.
• •Headline: Your Perfect Poolday Awaits. Body: Sun-kissed skin, sparkling water, and a swimsuit that feels like a second skin. Our collection is designed for ultimate comfort and effortless style, so you can soak up every moment. What's your dream Poolday? #PooldayEveryday
• •Headline: Join the Poolday Club: Real Women, Real Swimwear. Body: We’re more than a brand; we’re a community. Tag us in your @pooldayparis moments and inspire others to embrace their beauty. Because every body is a Poolday body. #PooldayCommunity #InclusiveSwim
• •Headline: Effortless Chic, Consciously Crafted. Body: From poolside lounging to ocean adventures, do it in Poolday Paris. Our timeless designs meet sustainable practices, offering you swimwear that’s as kind as it is beautiful. Discover the collection.