Brand Tone

friendly, ethical, conscious, quirky, and community-focused

Brand Values

• •Ethical Sourcing & Fair Trade: They ensure products are ethically sourced, sustainable, and fair trade.
• •Sustainability & Environmental Responsibility: This is a cornerstone of their brand, focusing on products people love while being environmentally friendly, using recycled and upcycled materials, and practicing waste reduction. They actively promote plastic-free alternatives and sustainable living.
• •Community & Giving Back: A strong commitment to supporting the community is demonstrated through their partnership with SecondBite, donating a meal for every purchase, and supporting local artists and social brands.
• •Uniqueness & Quality: They offer a curated selection of unique, quirky, and high-quality gifts that are often handmade or from local artisans.
• •Conscious Consumerism: Pookipoiga aims to encourage customers to "buy better" and make mindful purchasing decisions that have a positive impact.
• •Excellent Customer Experience: They are noted for friendly and helpful service, beautiful packaging, and efficient delivery.

Best Practices

• •Lead with Values: Always weave in Pookipoiga’s core values of sustainability, ethical sourcing, and community impact into your messaging. Make it clear why these gifts are special.
• •Embrace the Quirk: Don't be afraid to be a little playful and whimsical, reflecting the unique name and product selection. Use engaging and warm language.
• •Tell the Story: Highlight the stories behind the products, the artisans, and the impact of each purchase (e.g., meal donations). This adds depth and emotional connection.
• •Be Authentic and Passionate: Let the genuine passion for making a difference and for the products shine through. Avoid overly corporate or generic language. The founders' personal story is a good example of this.
• •Focus on the "Feel Good" Factor: Emphasize the positive feeling customers get from buying and gifting items that align with their values – it's a gift that gives back in multiple ways.

Social Perception

Pookipoiga is generally perceived very positively by customers and the public as Ethical & Trustworthy, Community-Minded and a Unique & Go-To Gift Shop

Copy Examples

• •Headline: "Gifts that Feel Good, Do Good." Body: "At Pookipoiga, every unique find tells a story of sustainability and heart. Spoil someone special (or yourself!) and know that your purchase helps us donate a meal to an Aussie in need. That's the Pookipoiga promise."
• •Headline: "Quirky Gifts, Conscious Choices." Body: "Tired of the same old? Discover Pookipoiga's curated collection of ethically sourced, wonderfully unique gifts. From handcrafted treasures to eco-friendly gems, find something that truly stands out."
• •Headline: "Wrap Up Joy, Sustainably." Body: "Looking for that perfect present that doesn’t cost the Earth? Our gifts are chosen for their charm and their eco-credentials, beautifully packaged with over 90% reused or recycled materials. Gift thoughtfully with Pookipoiga."
• •Headline: "Meet the Makers, Feel the Impact." Body: "We partner with brilliant local artists and social brands to bring you gifts with soul. Every Pookipoiga purchase supports a community and a commitment to fair, ethical practices. Shop small, gift big."
• •Headline: "More Than a Gift Shop, It's a Movement." Body: "Pookipoiga: where 'little washer boy' inspiration meets a big passion for a better world. Join us in choosing gifts that are as kind to the planet as they are delightful to receive."