Brand Tone

Friendly and Approachable, Helpful and Solution-Oriented, Playful and Engaging, Caring and Trustworthy

Brand Values

• •Quality and Durability
• •Convenience and Practicality
• •Pet Well-being and Enrichment
• •Customer Satisfaction
• •Clear Communication (between pet and owner)

Best Practices

• •Maintain a friendly and approachable tone by using inclusive language and addressing the customer directly.
• •Focus on the practical benefits and solutions your products offer to dog owners.
• •Incorporate playful language and fun product names when possible to engage the audience.
• •Emphasize the quality and durability of your products to build trust with customers.
• •Highlight how your products contribute to the well-being and enrichment of pets' lives.

Social Perception

Largely positive, focusing on product quality, usefulness, and fast delivery, according to customer reviews on the website.

Copy Examples

• •"From Paws to Play, We've Got You Covered!"
• •"No More Stuffing Your Pockets!"
• •"Solve Communication Challenges"
• •"Perfect for my pooch!"
• •"Hydrated and Well Fed On The Go"