Brand Tone

Friendly and Approachable, Caring and Passionate, Enthusiastic and Fun, Trustworthy and Quality-Conscious

Brand Values

• •Animal Welfare & Happiness
• •Quality and Safety
• •Customization and Personalization
• •Convenience and Value
• •Community and Connection
• •Supporting Small Businesses & USA Made
• •Customer Satisfaction

Best Practices

• •Always Lead with Love for Dogs: Every piece of copy, from website text to social media posts, should reflect a genuine passion for dogs and their happiness. Use warm, affectionate language when referring to pets.
• •Emphasize "Pooch" and "Perks": Consistently use playful, dog-centric language. Highlight the benefits (the "perks") for both the dog (fun, health, excitement) and the owner (convenience, discovery, joy of pampering).
• •Maintain a Friendly, Enthusiastic Voice: Keep the tone upbeat, approachable, and exciting. Use exclamation points where appropriate to convey enthusiasm, but avoid overuse. Focus on the joy and anticipation of receiving a POOCHPERKS box.
• •Be Transparent About Quality and Values: Clearly communicate the commitment to USA-made, all-natural treats and high-quality toys. When mentioning charitable contributions, do so sincerely to reinforce the brand's caring nature.
• •Show, Don't Just Tell, the Fun: Utilize user-generated content, vibrant imagery, and storytelling in marketing materials to visually represent the fun and excitement dogs experience with their POOCHPERKS boxes. This aligns with the playful and community-focused aspects of the brand.

Social Perception

POOCHPERKS is generally perceived as a brand that cares about dogs and offers a worthwhile service, especially for those looking for treat variety and American-made products.

Copy Examples

• •Headline: Spoil Your Sidekick! 🐾 Body: Imagine your pup's tail-wagging joy with a monthly surprise! POOCHPERKS delivers a custom box of all-natural USA treats and fun, durable toys right to your door. Because a happy dog means a happy you. Call to Action: Pamper Your Pooch Today!
• •Headline: Tailored Joy, Delivered Monthly. ✨ Body: No two pups are the same! That's why POOCHPERKS lets you customize your box based on size, allergies, and even how tough they are on toys. Get ready for barks of approval! Call to Action: Build Your Dog's Dream Box!
• •Headline: More Than Just a Box – It’s a Whole Lotta Love. ❤️ Body: We're dog-obsessed, just like you! Every POOCHPERKS box is packed with premium, USA-made goodies. Plus, a portion of every purchase helps support dogs in need. Good for your pooch, good for the soul. Call to Action: Join the POOCHPERKS Pack!
• •Headline: Unbox Happiness, Every Single Month! 🎉🐶 Body: Tired of the same old treats and toys? Discover exciting new favorites with POOCHPERKS! Our themed monthly boxes are curated with love, featuring high-quality, all-American products to keep your furry friend endlessly entertained. Call to Action: Get Your First Box of Perks!
• •Headline: Quality You Can Trust, Fun They’ll Love. 💯 Body: At POOCHPERKS, we believe in the best for your best friend. That means all-natural, healthy treats sourced from the USA and durable, safe toys tested for maximum fun. Give your pup the perks they truly deserve! Call to Action: Explore POOCHPERKS Boxes!