Brand Tone

Whimsical & Playful, Curated & Artistic, Passionate & Personal, Approachable & Friendly, Quality-Conscious

Brand Values

• •Uniqueness & Originality
• •Design & Aesthetics
• •Quality Craftsmanship
• •Social Sustainability
• •Joy & Inspiration
• •Family & Passion

Best Practices

• •Champion the "Wonderfully Weird": Consistently use language that celebrates the unique, quirky, and artistic nature of your products. Avoid jargon; instead, use descriptive, evocative words that convey personality.
• •Share the "Why": Briefly explain the story or rationale behind a product's selection – its artistic merit, its sustainable origins, or simply its delightful quirkiness. This reinforces brand values like curation and social responsibility.
• •Write Like a Passionate Friend: Infuse copy with the genuine enthusiasm of the family owners. Be warm, inviting, and share your love for design. Make customers feel like they're discovering treasures alongside you.
• •Visual Storytelling is Key: Ensure product photography and overall site/social media aesthetic are as unique, artistic, and curated as the items themselves. The visual tone should be a direct reflection of the brand's personality.
• •Develop a "Ponyklubben Lexicon": Create a simple internal guide with keywords, phrases, and a general tone profile (e.g., "imaginative, design-forward, heartfelt, ethically aware") to help all communicators stay true to the brand voice. Include examples of what to say and what to avoid.

Social Perception

Ponyklubben is perceived as a source of unique and hard-to-find items, setting it apart from other retailers in Denmark. Customers report positive experiences, frequently praising the distinct product selection, helpful service, and the inviting atmosphere of the Ebeltoft store (based on Facebook reviews). The brand is seen as artistic and inspiring, with a knack for curating items that spark interest and desire. There is an association with quality, stemming from the curated nature of the collection and the focus on artist-made products.

Copy Examples

• •Unearth the Unexpected! Ponyklubben’s latest collection of [Product Category] is here – because your home deserves a touch of the extraordinary.
• •More than just decor, it’s a piece of someone’s passion. We love finding treasures like this [Item Name] by [Artist/Brand] that tell a story. Discover designs with soul at Ponyklubben. #PonyklubbenFinds #ArtfullyHome #SupportArtisans
• •Hello, Beautiful! Your hunt for delightfully different home goods ends at Ponyklubben. Explore our curated world.
• •Ever feel like your space needs a little… *je ne sais quoi* with a Danish twist? At Ponyklubben, we specialize in finding those quirky, artful pieces that transform a house into a home full of personality.
• •Warning: May cause extreme joy and multiple compliments. This [Product Name] is a little piece of Ponyklubben magic, chosen for its unique charm and ability to make you smile. Crafted with care and a nod to sustainable style. #QuirkyDesign #PonyklubbenStyle #EthicallySourced