Brand Tone

Empowering & Inclusive, Innovative & Solution-Oriented, Friendly & Community-Focused, Active & Lifestyle-Oriented, Positive & Appreciative

Brand Values

• •Functionality & Comfort
• •Innovation & Design Excellence
• •Empowerment of Women
• •Quality
• •Customer-Centricity
• •Inclusivity

Best Practices

• •Always Lead with the Solution: Start by highlighting how Ponyflo solves the core problem of comfortably wearing a hat with various hairstyles.
• •Emphasize "By Women, For Women": Continuously reinforce that the design originates from a woman's perspective, understanding their specific needs.
• •Use Empowering and Inclusive Language: Address all women and hair types, focusing on enabling an active and confident lifestyle.
• •Showcase Functionality with Lifestyle: Connect the hat's features (patented design, quality materials, UV protection) directly to the benefits for active pursuits and everyday comfort.
• •Foster Community and Listen Actively: Encourage interaction, share user-generated content, and reiterate the brand's commitment to listening to and evolving with its customers.

Social Perception

Problem Solver, Comfortable & Well-Fitting, Good Quality & Stylish, Functional for Activities, Addresses Specific Hair Needs, Responsive Brand

Copy Examples

• •Headline: Stop compromising your hairstyle for your hat. Body: Ponyflo’s patented open-back design lets your ponytail or bun flow free, so you can focus on your workout, not your hat. #Ponyflo #PonytailProblemSolved #ActiveWomen
• •Headline: Designed by a woman, for every woman. Body: Finally, a hat that gets it. Ponyflo celebrates all hair types and active lifestyles with comfortable, stylish, and functional ponytail hats. Join the Ponyflo movement! #EmpoweredByPonyflo #HairFreedom
• •Headline: Your adventure awaits. Your hair is handled. Body: From mountain trails to city streets, Ponyflo hats offer the perfect blend of UV protection, lightweight comfort, and ponytail perfection. Where will your Ponyflo take you? #PonyfloAdventures #ActiveLifestyle #OutdoorReady
• •Headline: High pony? No problem! Body: Our unique tangle-free closure and spacious opening mean you can rock that high ponytail or messy bun with ease and style. Experience the comfort revolution with Ponyflo. #HighPonytailHat #ComfortAndStyle #PonyfloLove
• •Headline: Hear that? It's your hair saying 'thank you.' Body: We listened! Our community asked for solutions for curly hair, and we delivered. Ponyflo is dedicated to innovative designs that truly meet your needs. #CustomerLove #PonyfloListens #CurlyHairFriendly