Brand Tone

Playful and Witty, Curated and Design-Conscious, Approachable and Friendly, Slightly Quirky and Eclectic, Informative and Appreciative of Craft

Brand Values

• •Curated Quality & Design: Prioritizing unique, well-crafted, and aesthetically pleasing items.
• •Individuality and Personality: Offering products that allow customers to express their unique style.
• •Joy and Playfulness: Infusing a sense of fun and lightheartedness into everyday objects.
• •Supporting Artisans and Designers: Featuring a mix of established and emerging creators.
• •Customer Connection: Building a friendly and approachable relationship with their audience.

Best Practices

• •Embrace "Friendly Expert": Write as if you're a knowledgeable friend who's excited to share a great find. Be informative but keep it light and approachable. Avoid overly technical jargon unless explaining a unique design feature.
• •Inject Personality & Wit (Subtly): Don't be afraid of a little humor or a playful turn of phrase, especially on more informal platforms like TikTok. The "doesn't take itself too seriously" vibe is key.
• •Focus on the "Why": Beyond describing what a product is, explain *why* it's special – its story, the designer's intent, the feeling it evokes, or the problem it playfully solves.
• •Keep it Visually Inspired: Since the brand is highly visual, let the aesthetics of the products influence the language. Use descriptive words that appeal to the senses and highlight design details.
• •Consistent Closing/Tagline: Continue using friendly and consistent sign-offs like "Have a nice day :)" to reinforce the approachable and positive brand personality.

Social Perception

Stylish and Trendy, Unique and Discoverable, Trustworthy (implied), Engaging (on social media), Aspirational yet Accessible

Copy Examples

• •Instagram Post (New Arrival - Quirky Vase): Warning: May cause spontaneous smiles. Our new [Vase Name] has arrived, and it’s anything but ordinary. Ready to give your blooms a home with personality? 😉 #PonTheStore #UniqueHome #VaseAppeal #HaveANiceDay
• •Website Product Description (Artistic Print): More than just a print, it's a mood. This piece by [Artist Name] brings a little bit of [describe the vibe - e.g., 'cosmic calm' or 'playful chaos'] to your walls. Carefully curated because your space deserves a story. #ArtForYourHome #DesignerFinds #PonLife
• •TikTok Video Caption (Styling a Coffee Table): Coffee table glow-up! ✨ Watch how we take this space from 'meh' to 'marvelous' with a few of our favorite things. P.S. That [Product Name]? It's even cuter IRL. Link in bio if you need it (you probably do). #HomeDecor #StylingTips #QuirkyFinds #PonTok #ShopSmall
• •Email Newsletter Snippet (Highlighting a Kitchen Gadget): Make mundane magnificent! Our [Gadget Name] isn't just practical, it's got pizzazz. Because who said kitchen tools have to be boring? Add a dash of delight to your daily grind. Explore the collection -> [Link] Have a nice day! The Pon Team
• •Pinterest Pin Description (Themed Collection - e.g., "Pastel Dreams"): Dreaming in pastels? ☁️ Us too. Discover curated homewares that are soft on the eyes and big on style. Perfect for adding a touch of whimsical charm to any corner. #PastelDecor #HomeInspo #PonTheStore #CuratedLiving