Tono de Marca

Empowering and Affirming, Friendly and Casual, Feminine and Aspirational, Direct and Sales-Oriented.

Valores de Marca

• •Self-Worth
• •Accessibility
• •Beauty
• •Customer Prioritization

Mejores Prácticas

• •Embrace "Spanglish": Seamlessly blend empowering English phrases with the casual, affirming Spanish of the brand name. This reflects the bilingual reality of the target audience.
• •Lead with Empowerment: Every piece of copy, from a product description to a social media caption, should reinforce the core message of self-worth and confidence.
• •Stay Casual and Conversational: Use a friendly, direct-to-consumer voice. Address the customer as "you" ("tú" or "ti") to create a personal connection, as seen in the brand's tagline "Ponte Chula Pa Ti".
• •Highlight Value Beyond Price: While affordability is a key selling point, always connect it back to the emotional benefit: feeling beautiful and confident without breaking the bank.
• •Be Visually Consistent: Ensure that the confident, feminine, and vibrant tone of the copy is matched by the brand's photography and graphic design choices. The visuals should scream "Chula."

Percepción Social

Perceived as a niche, community-focused brand primarily for Latina and Hispanic communities in Puerto Rico and the USA, and an emerging or small business due to limited widespread presence.

Ejemplos de Copy

• •Your wardrobe called, it wants a new attitude. ✨ Our new collection just dropped to make you feel as amazing as you are. Because looking good is feeling good. Shop now. #PonteChulaPaTi #LatinaStyle #SelfLove
• •Para ti, Chula: A special treat inside… 🤫
• •Don't just get dressed. Get confident. Get beautiful. Ponte Chula Pa Ti.
• •This isn't just a dress; it's a mood. It’s the confidence you wear when you walk into a room. It’s the self-love you show when you pamper yourself. Designed for you, to celebrate you. Ponte chula, always.
• •Affordable style. Priceless confidence. Free shipping to PR & USA.