Brand Tone

Caring, Empathetic, Professional, Scientific, Aspirational, and Well-being Focused

Brand Values

• •Efficacy and Quality
• •Customer Well-being
• •Innovation
• •Empowering Women

Best Practices

• •Use empathetic language when addressing mature hair concerns.
• •Highlight the scientific backing of ingredients and formulations.
• •Connect hair care with overall well-being and self-care routines.
• •Incorporate sensory language to describe the aroma and texture of products.
• •Showcase testimonials that emphasize the emotional benefits (confidence, rejuvenation) of using the products.

Social Perception

Positive, focusing on product effectiveness, pleasant sensory experiences, and satisfaction with hair transformation.

Copy Examples

• •Discover the science of beautiful, mature hair. Our formulas combine high-quality ingredients with aromatherapy for a rejuvenating experience.
• •Embrace your confidence with our hair solutions, designed to address the unique needs of mature hair and promote overall well-being.
• •Experience the transformative power of our hair treatments. See the difference, feel the confidence, and love your hair again.
• •Indulge in the sensory experience of our aromatherapy-infused hair products, crafted to enhance not just your hair but your overall well-being.
• •Unlock the secret to radiant, healthy hair with our expertly formulated products. Because you deserve to feel confident and rejuvenated at every age.