Brand Tone

Vibrant & Artistic, Practical & Functional, Eco-Conscious & Ethical, Adventurous & Freedom-Loving, Approachable & Authentic

Brand Values

• •Sustainability
• •Design & Creativity
• •Functionality & Quality
• •Ethical Production
• •Love for Nature & Outdoors

Best Practices

• •Prioritize Sustainable Style: Always weave in both the eco-friendly aspects and the design-led, artistic nature of the products. Avoid leaning too heavily on just one.
• •Embrace Imperfection & Adventure: Use language that reflects the joy of unexpected journeys and embracing the elements, rather than just the technical aspects of waterproofing. Words like "trek," "explore," "wander," and "discover" fit well.
• •Highlight Artist Collaborations: Regularly feature the artists and the stories behind the unique prints. This reinforces the value of creativity and limited-edition appeal.
• •Be Transparent & Authentic: Continue sharing the founders' story and the brand's commitment to ethical production and sustainability. This builds trust and resonates with conscious consumers.
• •Visual & Verbal Harmony: Ensure that the vibrant, bold, and often nature-inspired visuals on social media and the website are matched by equally lively, descriptive, and positive language in captions and product descriptions.

Social Perception

The emphasis on sustainability and unique designs likely appeals to environmentally conscious consumers and those seeking distinctive, non-mass-produced items. The price point positions them as a premium, design-led brand. Collaborations with artists like Leif Podhajský add a layer of credibility and appeal to design-savvy audiences.

Copy Examples

• •Headline: Don't Just Endure the Rain. Embrace It. Body: Our 100% recycled, artist-designed ponchos are so stunning, you'll wish for downpours. Packable, waterproof, and ethically made. #packaponch
• •Headline: Wearable Art That Works. Body: Ponch collaborates with visionary artists to turn essential rainwear into a statement. Crafted from recycled bottles, because style and sustainability go hand-in-hand. Discover the latest collection.
• •Headline: Adventure-Ready. Planet-Friendly. Body: From unexpected city showers to wild treks, your Ponch is designed to keep you dry and your conscience clear. Waterproof, breathable, and packed with purpose.
• •Headline: Born from a Soggy Glastonbury. Built for a Brighter Future. Body: We believe rainwear should be joyful, functional, and kind to the Earth. That's why every Ponch is made from recycled materials and features unique artist prints. Join the #packaponch revolution.
• •Headline: The Only Poncho You'll Actually *Want* to Pack. Body: Lightweight, seriously waterproof, and bursting with personality. Our packable ponchos and accessories are your stylish shield against any storm. Made with recycled love.