Brand Tone

caring, reliable, and informative

Brand Values

• •Care/Well-being
• •Quality
• •Innovation
• •Trust/Reliability
• •Customer Focus
• •Talent/Human Capital
• •Solidarity/Growth

Best Practices

• •Emphasize Care and Expertise: Consistently use language that reflects knowledge, trustworthiness, and a genuine concern for customer well-being (e.g., "expertly formulated," "trusted relief," "we care for your health").
• •Be Clear and Informative: Provide straightforward information about product benefits, ingredients (where appropriate), and usage. Avoid overly technical jargon unless a specific audience requires it. The goal is to educate and empower the consumer.
• •Maintain a Supportive and Positive Voice: Even when addressing issues like pain or illness, frame the solutions positively. Focus on relief, comfort, and the ability to resume activities.
• •Highlight Heritage and Trust: Subtly weave in the brand's long history (since 1923) to reinforce reliability and experience, without making it the sole focus of every message.
• •Ensure Consistency Across Channels: The caring, reliable, and informative tone should be present on the website, social media posts, product packaging, and any customer service interactions to build a cohesive brand experience.

Social Perception

Established and Trustworthy, Provider of Essential Goods, Focused on Health and Relief, Community-Involved (Locally)

Copy Examples

• •Headline: Your Well-being, Our Priority Since 1923. Body: For generations, Ponce & Benzo has been dedicated to providing quality products you can trust for your family's health and comfort. Discover our range of solutions, crafted with care.
• •Headline: Don't Let Pain Hold You Back. Dencorub Gets You Moving. Body: Whether it's post-workout soreness or everyday aches, Dencorub offers fast-acting relief to help you live life to the fullest. Experience the cooling power of Dencorub Ice with Arnica.
• •Headline: Everyday Protection, Expertly Formulated. Body: From our Dioxogen antibacterial gels to our gentle Adel skincare, Ponce & Benzo provides the daily essentials you need to feel clean, fresh, and protected.
• •Headline: Generations of Care, Now Just a Click Away. Body: Explore the trusted Ponce & Benzo catalog online. Quality pharmaceutical and personal care products, delivered with the expertise you've known for decades.
• •Headline: Supporting Your Active Life, Every Step of the Way. Body: Ponce & Benzo is proud to support athletes and active individuals. Our Dencorub line is designed to help you prepare, perform, and recover.