Brand Tone

Gentle, Trustworthy, and Heartfelt

Brand Values

• •Sustainability and Ethics
• •Quality and Comfort
• •Emotional Connection and Legacy
• •Circularity and Community

Best Practices

• •Lead with Heart, Support with Facts: Always start with the emotional core of the brand—love, connection, and memories. Then, reinforce this feeling with tangible proof points like "100% produced in Portugal," "organic cotton," and "two-way zipper."
• •Use Evocative and Gentle Language: Incorporate words that evoke softness, care, and wonder. Terms like "giggles," "cuddles," "magic," "cherish," and "precious" align perfectly with the brand's tone.
• •Tell the "Why" Behind the "What": Don't just sell a babygrow; sell the reason it exists. Explain that it's made in Portugal *to ensure quality and reduce carbon footprint*. Explain it's designed for durability *so it can be passed down and carry memories*. This connects the product to the brand's higher purpose.
• •Speak to the Parent's Experience: Acknowledge the realities of parenthood. Mentioning practical features like the "lightning" fast zipper that gives parents "a much-needed cup of tea" shows empathy and builds trust.
• •Maintain a Consistent Brand Name: Use the full name "POMY - Piece of my Heart" in key storytelling sections like the "Our Story" page, while using the simpler "Pomy Heart" or "POMY" for everyday social media and product copy to build strong, simple name recognition.

Social Perception

Pomy Heart is perceived as a premium, eco-conscious, and heartfelt brand for discerning parents who prioritize quality, ethical production, and sentimental value. It is in the early stages of building a community.

Copy Examples

• •Made for Midnight Cuddles and Morning Giggles. Every stitch of a POMY babygrow is crafted with love in Portugal from the softest organic cotton. We designed our two-way zipper for quick, sleepy changes, giving you more time for what truly matters: one more hug, one more story. Wrap your piece of heart in comfort that’s made to last. #PomyHeart #EthicallyMade #OrganicBabyClothes
• •The Conscious Choice for Comfort and Design. Discover babygrows ethically crafted in Portugal from pure organic cotton. Designed to be cherished, worn, and passed down. This is more than clothing—it's a piece of your heart. [Shop The Collection]
• •A Story in Every Thread: Meet the Woodland Collection. Inspired by childhood memories of forest adventures, our Woodland Collection is here. Each design, from 'Turtle Tickle' to 'Scaly Snuggles', is a tribute to the magic of discovery. Ethically made from buttery-soft organic cotton, these aren't just babygrows; they're the start of their first great story. Explore the collection and find the perfect piece for your little adventurer.
• •Ride the Waves of Dreamland. The Wave Rider babygrow is designed for your little one's biggest adventures—even the ones in their dreams. Made in Portugal with GOTS-certified organic cotton, it's gentle on delicate skin and our planet. The practical two-way zip makes changes effortless, because precious moments are too fleeting to waste.
• •Pomy Heart | Organic Babygrows. Ethically Made in Portugal. Soft, sustainable, and designed with love. Give your baby the comfort of organic cotton. Shop our heartfelt collections today.