Brand Tone

Playful and Fun, Approachable and Friendly, Stylish and Fashion-Forward (but practical), Confident and Empowering

Brand Values

• •Quality
• •Style and Versatility
• •Customer Satisfaction
• •Accessibility/Affordability (within its tier)
• •Fun and Expression

Best Practices

• •Embrace Playfulness: Use light-hearted language, exclamation points where appropriate, and don't be afraid of a little cheekiness. Think "spark of fun" and "pop to your style."
• •Highlight Versatility & Personalization: Consistently mention the interchangeable straps and the ability to customize the look. This is a key differentiator and appeals to self-expression.
• •Focus on Feel-Good Fashion: Connect the products to feelings of confidence, empowerment, and joy. Emphasize how the bags make everyday life a bit brighter or more stylish.
• •Be Customer-Centric and Approachable: Use "you" and "your" frequently. Maintain a friendly, helpful tone, mirroring their praised customer service. Share customer testimonials and user-generated content.
• •Maintain a Stylish but Accessible Voice: While fashion-forward, avoid overly technical jargon or exclusive language. The tone should feel aspirational yet attainable, reflecting the quality and price point.

Social Perception

Highly Positive Customer Experiences, Trendy and Desirable, Good Value for Quality, Reliable and Trustworthy, Emerging Brand Awareness

Copy Examples

• •Headline: Your Everyday Adventure Just Got a Style Upgrade! Body: Meet the City Bag – your new bestie for conquering the concrete jungle (or just your busy day!). Real leather, oodles of space, and a free pom-pom to add that extra sass. Plus, pick two free straps to match every mood! #PomPomLondon #CrossbodyLove #MyStylePop
• •Headline: Warning: May Cause Serious Bag Envy. Body: Our buttery-soft leather bags aren't just pretty; they're a whole vibe. Designed in London to add a playful punch to your look, with endless strap combos so you're never bored. What story will your Pom Pom tell today? #StyleStatement #BagObsessed #FunFashion
• •Headline: From Brunch to Boardroom? We've Got a Strap for That. Body: Life's too short for boring bags! Our versatile crossbody bags come with a free matching leather strap AND you get to choose two more fun fabric straps on us. Go on, express every side of you! Shop the collection. #VersatileStyle #PomPomPerfection #SwitchItUp
• •Headline: Quality You Can Feel, Style You Can't Ignore. Body: We're passionate about creating gorgeous, high-quality leather bags that make you feel amazing. Discover the Pom Pom difference – from our smooth zippers to our incredible customer service. Your new favorite bag awaits! #LondonDesigned #FeelGoodFashion #AccessoryAddict
• •Headline: 👋 Say Hello to Your Bag's New BFFs! (Our Straps!) Body: Why have one look when you can have dozens? Our amazing collection of interchangeable bag straps means your favorite Pom Pom London bag can transform for any occasion. Mix, match, and make it uniquely YOU! #StrapHappy #PersonalizeYourPom #EverydayElegance