Brand Tone

Elegant & Sophisticated, Warm & Inviting, Authentic & Passionate, Aspirational yet Attainable, Calm & Serene

Brand Values

• •Quality & Craftsmanship
• •Beauty & Aesthetics
• •Comfort & Everyday Luxury
• •Sustainability & Ethical Practices
• •Heritage & Authenticity
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., elegant, warm, authentic), including approved vocabulary, "do's and don'ts," and examples of on-brand and off-brand copy. Share this with anyone creating content.
• •Emphasize Storytelling: Weave the brand's heritage, the founder's passion, and the inspiration behind collections into your copy. This reinforces authenticity and connects with customers on an emotional level.
• •Focus on Sensory Language: Use descriptive words that evoke the feeling of the products – their softness, texture, the comfort they provide (e.g., "gentle embrace," "silky soft," "cozy," "breathable").
• •Maintain Visual & Textual Harmony: Ensure that the copy on all platforms (website, social media, emails) aligns with the visual aesthetic. The images convey "lived-in luxury" and serenity; the text should echo these qualities.
• •Highlight Core Values Consistently: Regularly and naturally integrate key brand values like quality, sustainability, ethical production, and everyday luxury into product descriptions, blog posts, and social media content, rather than treating them as separate talking points.

Social Perception

Positive: Customers generally perceive Pom Pom at Home as a provider of high-quality, luxurious, and beautiful home textiles. The brand is associated with comfort, elegance, and a desirable "lived-in" aesthetic. Trusted for Quality: The emphasis on linen and natural materials resonates well with consumers seeking durable and premium products. Aspirational Brand: Seen as a way to achieve a sophisticated yet relaxed home environment. Eco-Conscious Appeal: Their focus on sustainability and natural fibers is likely to be positively received by environmentally aware consumers. Associated with a Specific Style: Strongly linked to a rustic-chic, romantic, and subtly luxurious interior design style.

Copy Examples

• •Headline: Sink into Serenity. Discover the Lived-In Luxury of Our Belgian Linen. Body: Imagine a Sunday morning, bathed in soft light, cocooned in the gentle embrace of pure linen. At Pom Pom at Home, we believe your home should be your sanctuary. Our meticulously crafted linen bedding, born from a passion for timeless beauty and sustainable comfort, invites you to transform everyday moments into sheer delight. Experience the difference heritage and heart can make.
• •Social Media Post (Instagram - with a beautifully styled bed image): Elegance that breathes. Our [Product Name, e.g., Linen Duvet Cover] is more than just bedding; it’s an invitation to slow down, to savor the quiet moments, and to envelop yourself in the unmatched softness of 100% natural linen. Inspired by Belgian tradition, designed for your modern life. #PomPomAtHome #LivedInLuxury #BelgianLinen #SustainableComfort #HomeSanctuary
• •Product Description Snippet (for a new collection): Introducing the [Collection Name] Collection: Where timeless European charm meets the relaxed spirit of California living. Each piece is thoughtfully designed with an eye for detail and a heart for natural, sustainable materials. Create a haven of peaceful memories and gentle textures with these heirlooms of tomorrow.
• •Email Subject Line: Create Your Cozy Haven with Pom Pom at Home. Email Body Excerpt: At Pom Pom at Home, we understand that true luxury is found in the simple, beautiful moments of everyday life. It's the feel of soft, natural linen against your skin, the calming sight of a beautifully made bed. We pour our passion for quality and sustainable design into every thread, helping you curate a home that reflects your story with elegance and warmth.
• •Brand Story Snippet (for 'About Us' page or feature): From the flea markets of Belgium to the heart of your home, Pom Pom at Home began with a love for vintage treasures and the enduring beauty of linen. Founder Hilde Leiaghat’s vision was simple: to create textiles that feel as good as they look, evoking romanticism and peacefulness with every touch. Today, that passion continues, weaving quality, sustainability, and "lived-in" elegance into the fabric of your life.