Brand Tone

Authentic, Cultural & Historical, Artisanal & Quality-focused, Educational & Appreciative, Supportive, Elegant & Refined

Brand Values

• •Authenticity: Offering official merchandise and faithful reproductions.
• •Heritage Preservation: Contributing to the support and enhancement of the Pompeii Archaeological Park.
• •Craftsmanship: Valuing and promoting Italian artistry and artisanal production.
• •Cultural Dissemination: Spreading knowledge and appreciation of Pompeii's history and Italian art.
• •Quality: Ensuring products are made to a high standard with attention to detail.
• •Customer Connection: Aiming to evoke memories and emotions related to the experience of Pompeii.

Best Practices

• •Emphasize Authenticity and Official Status: Always clearly state that the products are official merchandise from the Pompeii Archaeological Park. Use terms like "authentic," "official," "exclusive reproductions."
• •Highlight Italian Craftsmanship and Quality: Consistently mention "Made in Italy," "handcrafted by local artisans," "attention to detail," and "high-quality materials" to reinforce the value and artistry of the products.
• •Connect Products to History and Culture: Every product description should weave in relevant historical context or cultural significance related to Pompeii, making the item more than just an object but a piece of a larger narrative.
• •Use Evocative and Respectful Language: Employ a tone that is appreciative, respectful of the historical significance, and slightly academic yet accessible. Words like "discover," "explore," "timeless," "legacy," "heritage" can be effective.
• •Reinforce the Support Aspect: Remind customers that their purchases contribute to the preservation and enhancement of the Pompeii Archaeological Park, adding a philanthropic layer to their buying decision.

Social Perception

Trusted Source, High-Quality Souvenirs, Positive Customer Experience, Connection to a Significant Historical Site, Supporting a Cause

Copy Examples

• •Headline: Own a Piece of History. Discover Authentic Pompeii. Body: Journey back to 79 A.D. with our exclusive collection of artisan-crafted replicas, directly from the official Pompeii Museum Shop. Each piece tells a story, meticulously reproduced by Italian artisans to bring the art and soul of ancient Pompeii into your home. Support the legacy, cherish the beauty.
• •Headline: Timeless Elegance, Forged in History. Body: Adorn your life with jewelry inspired by the actual adornments of Pompeii’s residents. Our handcrafted pieces, made in Italy, reflect the same artistry and allure that captivated centuries. More than an accessory, it's a whisper from the past.
• •Headline: The Art of Pompeii, Preserved for You. Body: From striking frescoes to intricate bronzes, the Pompeii Museum Shop offers official reproductions that capture the spirit of a lost city. Every purchase supports the Pompeii Archaeological Park, helping to safeguard this irreplaceable world heritage.
• •Headline: Beyond Souvenirs: Authentic Italian Craftsmanship. Body: Experience the dedication of local Italian artisans with our unique Pompeii collection. Each item is crafted with historical fidelity and a passion for quality, offering you an authentic connection to ancient Roman life and art.
• •Headline: Bring Pompeii Home. Support Its Future. Body: Explore our curated selection of books, art, and decor inspired by the wonders of Pompeii. As the official e-commerce for the Archaeological Park, your purchase directly contributes to the preservation and study of this iconic site.