Brand Tone

Artisanal & Caring, Natural & Wholesome, Transparent & Trustworthy, Friendly & Community-Oriented, Knowledgeable & Educational

Brand Values

• •Quality & Efficacy
• •Natural & Organic Ingredients
• •Transparency
• •Sustainability & Eco-Consciousness
• •Handcrafted & Small Batch Production
• •Customer Well-being & Aromatherapy
• •Community & Local Roots

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Pompeii Street's tone (Artisanal, Caring, Natural, Wholesome, Transparent, Friendly, Knowledgeable). Provide examples of "do's and don'ts" for language and phrasing.
• •Prioritize "Handcrafted" and "Natural" Language: Consistently use terms like "handcrafted," "small batch," "artisan," "natural ingredients," "organic," "sustainably sourced," and "pure essential oils" to reinforce core values.
• •Emphasize Transparency and Expertise: Whenever relevant, mention the certified aromatherapist behind the formulations, the quality of ingredients, and any testing processes (like GC/MS for essential oils). Share knowledge through blog posts or social media tips.
• •Maintain a Warm, Approachable, and Community-Focused Voice: Engage with customers authentically on social media. Share stories about the team, the local community, or the sourcing of ingredients. Use welcoming and inclusive language.
• •Ensure Visual Consistency Complements the Tone: Use high-quality, natural-looking photography that showcases the texture and appeal of the products. Visuals should evoke a sense of calm, nature, and craftsmanship, aligning with the written copy.

Social Perception

High-Quality & Effective, Natural & Safe, Trustworthy & Knowledgeable, Artisanal & Unique, Friendly & Good Service, Eco-Friendly

Copy Examples

• •Product Description (for a new soap): "Meet Serene Meadow: Handcrafted in our Mifflinburg workshop, this gentle bar blends wild lavender infusion with calming chamomile, all swirled into our signature base of nourishing organic oils. Each small batch is lovingly made to soothe your skin and quiet your mind. Discover the art of natural cleansing."
• •Social Media Post (Instagram - image of essential oil distillation): "From our Eleventh Acre farm to your home. ✨ Witness the journey of our pure Peppermint essential oil, steam-distilled right here by Jess, our certified aromatherapist. We believe in transparency, which is why every bottle tells its story – from batch number to GC/MS purity testing. Breathe deep, naturally. #PompeiiStreet #EleventhAcre #EssentialOils #FarmToBottle #Aromatherapy"
• •Email Newsletter Snippet (promoting a body butter): "Winter skin calling for comfort? Our Velvet Shea Body Butter is like a warm hug for your skin. Whipped by hand with raw shea butter and a whisper of vanilla, it’s crafted to deeply nourish without any of the harsh stuff. Because your skin deserves pure, gentle care. Shop the collection this week and feel the difference."
• •Website "About Us" Excerpt: "More than just soap, Pompeii Street is a promise – a promise of purity, craftsmanship, and a deep respect for nature's goodness. Since 2008, our small team, guided by certified aromatherapist Jessica, has poured heart and expertise into every product. We meticulously source, blend, and test, ensuring what touches your skin is truly beneficial and joyfully natural."
• •Promotional Ad (for a seasonal collection): "Welcome Autumn's Embrace! 🍂 Our limited-edition Spiced Fig & Honey collection is here. Handcrafted with warming fig extract and golden local honey, these treasures are made in small batches to capture the essence of the season. Pure, comforting, and created with care, just for you. Shop now before they're gone!"