Brand Tone

Educated & Cultured, Authentic & Official, Appreciative & Reverent, Informative, Elegant & Refined

Brand Values

• •Heritage Preservation & Promotion
• •Authenticity
• •Education & Knowledge Sharing
• •Artistic Appreciation
• •Quality

Best Practices

• •Emphasize Historical Significance: Always tie products back to the history, art, and archaeological context of Pompeii. Use descriptive language that evokes the ancient world.
• •Maintain an Educated Voice: Assume an intelligent audience interested in learning. Provide factual details, historical context, or insights into the inspiration behind products. Avoid overly casual slang or overly simplistic language.
• •Highlight Authenticity and Official Status: Regularly remind customers that the shop is the official source, ensuring the legitimacy and cultural value of their purchases. Phrases like "Official Merchandise of the Archaeological Park of Pompeii" are key.
• •Use Refined and Evocative Language: Choose words that convey elegance, artistry, and the timeless nature of Pompeii's heritage. Focus on the beauty and craftsmanship of the items.
• •Develop a Content Style Guide: Create a simple document outlining key messaging points, preferred terminology (e.g., "artifact-inspired" vs. "souvenir"), and the desired emotional connection to cultivate (e.g., wonder, respect, intellectual curiosity). This ensures consistency across all writers and platforms.

Social Perception

Official & Trusted Source, Culturally Significant, Niche & Specialized, Connection to Experience, Quality Expectation

Copy Examples

• •Social Media Post (Facebook/Instagram): Step back in time with our new collection of bronze replicas, meticulously crafted to mirror the daily life objects unearthed from Pompeii. Each piece tells a story, a whisper from the past. Discover the legacy. #PompeiiReimagined #AncientCraftsmanship #MuseumShopPompei
• •Product Description (Website - for a Fresco-inspired Scarf): Drape yourself in the vibrant hues of ancient Pompeii. This luxurious silk scarf features a design inspired by the intricate frescoes of the Villa of the Mysteries, capturing the elegance and artistic mastery of a bygone era. A wearable piece of history, officially from the Archaeological Park of Pompeii.
• •Email Subject Line (for a new book release): Unearth New Discoveries: Explore 'The Hidden Histories of Pompeii' – Now Available!
• •Website Banner Text: The Official Museum Shop of Pompeii: Authentic Artifacts, Timeless Stories. Bring Home a Piece of History.
• •Instagram Story Teaser (showing a close-up of a detailed replica): Can you guess which famous Pompeian artifact inspired this piece? 🤔 Swipe up to learn its story and make it yours! ✨ #PompeiiMysteries #ArtHistory #OfficialMerchandise