Brand Tone

Warm & Approachable, Empathetic & Caring, Confident & Passionate, Playful & "Sassy", Authentic & Transparent

Brand Values

• •Ethical Production
• •Sustainability
• •Giving Back/Social Responsibility
• •Quality & Craftsmanship
• •Inclusivity & Equality
• •Empowerment
• •Authenticity & Resilience

Best Practices

• •Develop a "Voice & Tone" Guide: Document the key characteristics of the Pomp & Sass voice (Warm, Confident, Caring, Sassy, Authentic). Include examples of "do's and don'ts" for specific words or phrases.
• •Always Weave in Core Values: Ensure that messages, where appropriate, subtly (or overtly) connect back to ethical production, sustainability, and charitable giving. This reinforces brand identity.
• •Embrace the Founder's Voice (Authenticity): Continue to share Nikky's story and passion. This personal connection is a strong asset. Use "I" and "we" to foster a direct connection.
• •Balance "Pomp" (Style/Luxury) with "Sass" (Personality/Playfulness): Ensure the copy reflects both the quality and stylishness of the products and the approachable, spirited nature of the brand. Don't be afraid to be a little informal and engaging.
• •Engage and Listen to Your Community: Pay attention to how customers talk about the brand and products. Mirror their language (where appropriate) and address their comments and reviews with the established brand tone. This shows you're listening and reinforces consistency.

Social Perception

Highly Trusted & Respected, Admired for Social Impact, Seen as High Quality & Luxurious yet Practical, Founder-Driven Connection, Advocates for a Better World

Copy Examples

• •Social Media Post (Instagram/Facebook): "Wrap yourself in more than just a towel. Wrap yourself in ethical craftsmanship, sustainable style, and the knowledge that you're supporting something bigger. Our Turkish towels aren't just ridiculously soft and quick-drying (though they are!), they’re a little piece of Pomp & Sass goodness, woven with love and a promise to give back. #PompAndSass #EthicalStyle #TurkishTowels #SmallBusinessBigHeart #CanadianMade"
• •Product Description (Website): "Meet your new favourite everything-towel! Designed in Canada with a whole lotta Pomp and handcrafted with Sass in Turkey, this isn't your average towel. It’s a super-absorbent, quick-drying, sand-shedding marvel that’s as ready for your steamy shower as it is for your sun-drenched adventures. Plus, every snuggle supports the incredible work of the Canadian Women's Foundation. Good for you, good for the planet, good for the soul."
• •Email Marketing Subject Line: "Ready for a Towel Upgrade That Feels *Really* Good?" Email Body Snippet: "Tired of bulky, slow-drying towels? We get it. That's why we created Pomp & Sass Turkish towels – luxuriously soft, incredibly absorbent, and ethically made so you can feel as good about buying them as you do using them. Discover the difference a little Pomp & Sass can make in your daily routine (and for our community!)."
• •Ad Copy (Short & Punchy for Social Ads): "Sassy. Sustainable. Seriously Soft. Pomp & Sass Turkish Towels. ✨ Shop Now & Feel the Good."
• •Brand Story Snippet (About Us Page): "Pomp & Sass was born from a dream: to create beautiful, useful things that also do a world of good. We believe luxury shouldn't cost the earth (literally or figuratively). That's why we pour our hearts into ethically sourcing the finest Turkish cotton, designing vibrant styles, and giving back with every towel. It's not just business, it's our passion. Join us in adding a little more Pomp & Sass – and a lot more kindness – to the world."