Brand Tone

Heartfelt & Sentimental, Friendly & Approachable, Celebratory, Customer-centric, Professional & Trustworthy

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Quality & Craftsmanship
• •Celebration of Relationships & Milestones
• •Customer Satisfaction

Best Practices

• •Emphasize Emotion: Always connect the product to the feeling it evokes or the memory it represents. Use words like "cherish," "celebrate," "love," "remember," "special," and "heartfelt."
• •Focus on "You" and "Your Story": Make the customer the hero. Frame copy around their experiences, memories, and relationships. Use second-person pronouns ("you," "your") frequently.
• •Use Warm and Inclusive Language: Maintain a friendly, approachable, and positive tone. Use emojis where appropriate (especially on social media) to add warmth and personality.
• •Highlight the "Why" Behind the Gift: Don't just describe the product; explain the sentiment it conveys. For example, it's not just a star map; it's a celebration of a unique moment in time.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of voice in the copy aligns with the visual style of the brand (which is currently clean, warm, and focused on showcasing the personalized items). Review all copy across platforms (website, social media, emails) to ensure it reflects the core values of personalization, emotional connection, and celebration.

Social Perception

Customers who interact publicly seem pleased with the products, often highlighting the sentimental value and uniqueness. The brand is perceived as a source for thoughtful and special gifts. The focus on customization is appreciated. There's an understanding that these items are more than just products; they are keepsakes.

Copy Examples

• •🐾 Their paw prints are on our hearts forever. Turn your furry friend's adorable face into a timeless watercolor portrait they’ll treasure. The perfect way to celebrate your beloved companion or remember a cherished pet. Tap to create yours! ❤️ #PomelliDesigns #PetPortrait #DogLovers #CatLovers #CustomGift #MansBestFriend
• •Remember the night your stars aligned? ✨ Our custom star maps beautifully capture the sky on your most special date – your anniversary, engagement, or first kiss! A unique and romantic gift that says 'I'll love you forever.' Design your moment. Free worldwide shipping! Shop now: [Link] #PomelliDesigns #AnniversaryGift #StarMap #LoveStory #PersonalizedGift #UniqueGift
• •Tell Your Story. Create a Keepsake. Pomelli Designs transforms your precious memories into unique, handcrafted treasures. From custom portraits to personalized star maps, give a gift that truly speaks from the heart. Explore Our Collections.
• •This holiday season, give more than just a gift – give a memory. ✨ At Pomelli Designs, we specialize in creating personalized keepsakes that your loved ones will cherish for years to come. Enjoy [Discount]% off all custom portraits and engraved gifts until [Date]. Make their holidays unforgettable! Shop The Collection: [Link]
• •Some words are music to our ears. Capture a special message, your wedding vows, or a baby's laugh in a stunning piece of soundwave art. A truly unique and modern way to visualize a precious sound. Simply upload your audio, and we’ll create a beautiful, personalized design that’s as unique as your memory.