Brand Tone

Passionate and Enthusiastic, Knowledgeable and Authoritative, Authentic and Personal, Classic and Timeless (with a modern touch), Friendly and Approachable

Brand Values

• •Quality and Craftsmanship
• •Passion for Grooming
• •Customer Trust and Honesty
• •Community Engagement
• •Authenticity

Best Practices

• •Develop a "Brand Voice" Document: Clearly define the brand's personality traits (e.g., "passionate expert," "trusted friend"), key vocabulary (and words to avoid), and the overall feeling you want to evoke. Share this with anyone creating content. For Pomadenbude, this would include terms related to classic styling, quality ingredients, and a personal touch.
• •Speak from the Founder's Passion (When Appropriate): Incorporate the personal story and enthusiasm of the founder (Timo) into the narrative, especially in "About Us" sections or blog posts. This adds authenticity.
• •Prioritize Education and Value: Continue to offer genuine advice and insights, like in the "Ratgeber" section. Frame product descriptions not just around features, but around the problems they solve or the style aspirations they help achieve, showcasing expertise.
• •Embrace Storytelling: Connect products to the heritage of men's grooming, the craftsmanship behind them (especially for homebrews or collaborations like Lucky Locke), or the lifestyle they represent.
• •Maintain Authenticity in Product Curation and Descriptions: Stick to the principle of "we only sell what we'd use or recommend." Let this genuine belief shine through in how products are described, focusing on real benefits and experiences rather than just hype.

Social Perception

Specialized Niche Retailer, Trustworthy Source, Appreciation for Quality over Mass Market, Connected to the "Barber" Culture, (Past Perception): Given the store closure announcement, the current perception might be one of nostalgia for past customers or a missed opportunity for new ones. The reasons for closure aren't detailed in the snippets, but the brand likely had a positive reputation among its target audience.

Copy Examples

• •Homepage Welcome (Passionate, Classic): Step into a world where timeless style meets modern craftsmanship. At Pomadenbude, we don't just sell grooming products; we share a passion for the art of looking sharp and feeling your best. Discover pomades that tell a story, and care that speaks volumes. Your signature style starts here.
• •Product Description Snippet (Knowledgeable, Quality-focused - for a handmade pomade): Hand-poured in small batches, this [Pomade Name] isn't just a styling product – it's a commitment to quality. Crafted with [Key Ingredient 1] for a steadfast hold and [Key Ingredient 2] to nourish your hair and scalp, just like they did in the golden era of grooming. We wouldn’t recommend it if we didn’t use it ourselves.
• •Social Media Post (Engaging, Community-focused): That fresh barbershop feeling, bottled. Timo, our founder, fell in love with the classic barbershop experience years ago, and that passion is at the heart of every product we curate. What classic grooming ritual can't you live without? Share your favorites below! #Pomadenbude #ClassicGrooming #MensStyle #BarberCulture
• •"About Us" Excerpt (Authentic, Personal): It all started with a genuine love for the scent of bay rum and the perfect slick-back. Pomadenbude was born from a personal quest to find and share the finest grooming essentials – the kind that stand the test of time. We believe in products with character, made by people who care. Just good, honest grooming.
• •Email Subject Line (Intriguing, Benefit-driven): Rediscover Your Edge: The Pomades a True Gentleman Swears By.