Brand Tone

Passionate, Knowledgeable, Community-Oriented, Slightly Nostalgic/Classic with Modern Appeal, Helpful

Brand Values

• •Quality & Performance
• •Passion for Grooming
• •Variety & Choice
• •Community & Connection
• •Authenticity

Best Practices

• •Develop a "Voice Guide": Document key characteristics of the Mr. Pomade tone (e.g., passionate, knowledgeable, friendly, classic-yet-modern). Include "words we use" and "words we avoid."
• •Speak from Passion: Write as a genuine enthusiast. Use language that shows a deep understanding and appreciation for the products and the grooming lifestyle. The "About Us" story is a great foundation for this.
• •Focus on Benefits & Experience: Don't just list features. Describe how the product feels, smells, and what it helps the user achieve (e.g., "effortless to create a style," "swagger, confidence and power").
• •Be Inclusive and Helpful: While an expert, avoid overly technical jargon unless explaining it clearly. Aim to educate and guide customers to the best products for *them*.
• •Maintain Visual & Verbal Synergy: Ensure the language used in copy aligns with the visual style of imagery on the website and social media (e.g., if visuals are classic, the language can have a subtle nod to that heritage).

Social Perception

Trusted Retailer/Curator, Knowledgeable Resource, Part of the Grooming Community, Focus on Product Efficacy

Copy Examples

• •Instagram Post (New Product Arrival): "That fresh tin feeling! ✨ Just landed: [Product Name] by [Brand]. We've been testing this one out, and the [mention key attribute, e.g., hold is insane, shine is on point, scent is a game-changer]. Perfect for that [mention style, e.g., sharp side part, textured quiff]. Grab yours and let us know what masterpiece you create! #MrPomade #NewArrival #PomadeLife #MensGrooming #[BrandName]"
• •Facebook Ad (Highlighting Variety): "Still searching for your holy grail pomade? 💪 From water-based wonders to oil-based classics, light hold to super strong – your perfect style companion is waiting. At Mr. Pomade, we live and breathe grooming, bringing you the best from around the globe. Explore the collection and find *your* signature hold. Link in bio! #MrPomade #HairPomade #MensStyle #GroomingEssentials #FindYourHold"
• •Website Product Description Snippet (for a specific pomade): "We get it. You want a pomade that works as hard as you do. [Product Name] isn't just another tin on the shelf. It scoops like [e.g., softened butter], applies smooth, and locks your style in place without feeling like a helmet. The scent? Think [e.g., fresh barbershop with a hint of citrus]. Whether you're taming waves or aiming for a skyscraper pomp, this one delivers. Trust us, it's earned its spot on our wall of fame."
• •Email Newsletter Subject Line: "Unlock Your Best Hair Day, Every Day | New & Noteworthy at Mr. Pomade" (Body snippet): "Hey [Customer Name], At Mr. Pomade, we believe the right product can transform not just your hair, but your confidence. That's why we're excited to share..."
• •Twitter Post (Engaging Question): "Alright pomade pros, settling a debate: What's your go-to for all-day hold that still washes out easy? Water-based or a light oil-based? Share your wisdom! 👇 #PomadeTalk #MensGrooming #HairTips #MrPomade"