Brand Tone

Passionate and Knowledgeable, Customer-Focused and Helpful, Reliable and Established, Direct and Informative

Brand Values

• •Passion for Craft
• •Quality Products
• •Customer Support and Expertise
• •Community Continuity
• •Trust and Reliability

Best Practices

• •Write from Daria's Perspective (The Passionate Expert): Consistently use "I" when appropriate, especially for tips, recommendations, or sharing experiences, to maintain the personal, expert touch established on the "About Us" page. This reinforces the owner-operator, hands-on feel.
• •Emphasize Quality and Curation: Regularly highlight that the products are chosen based on experience and a desire to offer the best to fellow artists. Phrases like "artist-approved," "personally selected," or "trusted by creators" can be used.
• •Be Genuinely Helpful and Accessible: Ensure calls to action invite questions and offer support (e.g., "Need help choosing?", "Ask Daria!"). Make contact information prominent and the invitation to connect sincere.
• •Maintain a Canadian Focus: Subtly remind customers that they are a Canadian source, catering to Canadian artists. This could be through mentions of "shipping across Canada," or "for our fellow Canadian creators."
• •Keep it Direct and Informative, but Warm: While providing clear and concise information, infuse warmth and enthusiasm for polymer clay. Avoid overly corporate or impersonal language. The tone should feel like advice from a trusted, experienced friend in the craft.

Social Perception

Legitimate and Trusted Supplier, Good Customer Service, Specialized Resource, Potential Concerns about Shipping Costs and Stock, Lack of Broad Social Media Presence

Copy Examples

• •Homepage Banner: "Your Canadian home for quality polymer clay. With 30 years of passion in every pack, we're here to help your creativity take shape. Explore our curated collection of Sculpey, FIMO, and essential tools."
• •Product Description Snippet (e.g., for a specific clay type): "Unleash your inner artist with [Product Name]! I've personally used this clay for countless projects, especially intricate canework, and love its consistent quality. Need advice on the best clay for your vision? Just ask – I'm happy to share my experience! - Daria"
• •'About Us' Page Excerpt: "More than just a store, Polymer Clay Canada is a passion project. For three decades, polymer clay has been my artistic language. Now, I'm thrilled to share the finest supplies with fellow Canadian creators and offer the guidance I wish I'd had starting out. Let's create something beautiful together."
• •Email Newsletter Subject Line: "Fresh Clay Arrivals + Daria's Tip of the Month for Perfect Baking!"
• •Order Confirmation Message Snippet: "Thank you for your order! We're excited for you to get creating with your new polymer clay supplies. Remember, if you have any questions about your products or techniques, Daria is always happy to help via polymerclaycanada@bell.net."