Brand Tone

Friendly and Approachable, Supportive and Empowering (for small businesses), Playful and Trendy, Visually Expressive and Artistic

Brand Values

• •Quality
• •Aesthetics and Design
• •Customer Empowerment/Support for Small Businesses
• •Customer Satisfaction
• •Affordability

Best Practices

• •Know Your Audience (Small Business Owners): Speak their language. Use terms and address pain points relevant to small business owners (e.g., "elevate your brand," "happy returning customers," "stand out"). Incorporate supportive and encouraging messaging.
• •Embrace "Cute" and "Playful" Language: Don't shy away from words like "cute," "adorable," "lovely," "gorgeous," "lush." Use emojis to add personality where appropriate (especially on social media).
• •Stay Visually Inspired: Let the product designs influence the copy. If the design is "Boho Dream," the copy can be dreamy and whimsical. If it's "Beach Vibes," the copy can be fun and sunny.
• •Be Authentic and Relatable on Social Media: Continue using humor, behind-the-scenes content (like packing orders), and engaging with trends on platforms like TikTok. This builds connection and reinforces the approachable aspect of the brand.
• •Focus on the "Why": Remind customers *why* beautiful packaging matters – it enhances their brand, creates a memorable unboxing experience, and can lead to increased customer loyalty and sales. Frame Polylush as a partner in their success.

Social Perception

Highly Positive, Seen as a Go-To for Stylish Packaging, Reliable, Community-Oriented (within the small business sphere)

Copy Examples

• •✨ Stop scrolling, small biz bestie! ✨ Your packages are about to get a serious glow-up. Our new 'Boho Dreams' poly mailers are here to make your customers smile before they even see what's inside! #Polylush #SmallBusinessLove #PackagingGoals #CuteMailers
• •Unbox Pure Joy! 💕 Elevate your brand with Polylush – where every package tells a story. Shop our cutest shipping supplies now!
• •⚠️ Warning: May cause extreme customer happiness! 😉 Our latest sticker drop is too cute to handle. Which one is your fave? #Polylush #StickerAddict #SmallBizSupplies #PackagingThatPops #ThankYouStickers
• •Tired of boring brown boxes? 😴 So are your customers! Polylush offers unique, artistic poly mailers and thank you cards that make your small business shine. ✨ High quality, affordable, and oh-so-cute! Shop the collection -> [Link] #SupportSmallBusiness #Branding #PolylushPackaging
• •💖 Psst... Your Packages Called, They Want a Polylush Makeover! 💖