Brand Tone

Sophisticated, Aspirational, and Minimalist

Brand Values

• •Curated Design
• •Quality and Craftsmanship
• •Inspiration and Transformation
• •Simplicity
• •Association with Luxury

Best Practices

• •Consistently use an aspirational vocabulary with words like "elevate," "transform," "curated," "sophisticated," "timeless," and "serene" to reinforce the brand's premium positioning.
• •Focus on emotion and atmosphere, describing the feeling the art evokes (e.g., calm, energy, inspiration) rather than just physical attributes, connecting the product to the customer's desired lifestyle.
• •Maintain a minimalist approach in copy, keeping it clean, concise, and to the point, mirroring the art itself. Use ample white space in web design and short, impactful sentences in social media.
• •Position the brand as an expert curator and knowledgeable authority on modern design, using language that suggests each piece is carefully selected to build trust.
• •Ensure visual and textual harmony, making sure the tone of the copy always matches the sophisticated, professional, and minimalist visual aesthetic of the brand's imagery.

Social Perception

The perception of Polygon Lane is that of a premium, niche provider of modern wall art. It is seen as a source for stylish, high-quality decor that aligns with contemporary design trends like Minimalism and Japandi. The target audience likely perceives the brand as trustworthy and authoritative in its specific aesthetic niche due to its professional website, highly polished social media presence, and content strategy that associates it with luxury. The brand is perceived as more of a design studio or gallery than a mass-market retailer.

Copy Examples

• •The art of quiet conversations. Our Ethereal Collection is designed to bring a sense of calm and sophistication to the heart of your home. Discover the piece that speaks your language. #PolygonLane #ModernArt #MinimalistHome
• •Elevate Your Walls: Introducing The Japandi Collection
• •Art That Transforms: Discover curated collections of modern wall art, crafted with museum-quality materials to bring timeless elegance to your space.
• •Find beauty in structure with our Geo-Balance I print. This piece explores the interplay of form and negative space, creating a focal point that is both bold and understated. Printed on premium archival paper with a matte finish, it’s a sophisticated statement for the modern interior.
• •Create a sanctuary in your bedroom with minimalist wall art. Our monochrome prints offer a serene and stylish touch, perfect for crafting a space where you can truly unwind. Explore more design inspiration from Polygon Lane.