Brand Tone

Inclusive, Celebratory, Proud, Empowering, Community-Focused, Respectful, Uplifting, Approachable, Engaging, Humorous

Brand Values

• •Cultural Pride & Identity
• •Inclusivity & Diversity
• •Community Building
• •Self-Expression
• •Respect
• •Sustainability
• •Family & Heritage
• •Joy & Individuality

Best Practices

• •Always Emphasize Inclusivity and Celebration
• •Speak from a Place of Authentic Pride
• •Foster Community Through Language
• •Maintain Respect and Positivity
• •Develop and Use a Brand Voice Guide

Social Perception

Positive, focusing on cultural celebration and community. Perceived as a niche retailer catering to a specific cultural identity group.

Copy Examples

• •Headline: Wear Your Story. Celebrate Your Roots. Body: You are a unique blend of cultures, a vibrant tapestry of heritage. Our new Poly-Eurasian Pride collection is designed for you to express every facet of your incredible identity. Shop now and let your story shine! Call to Action: Discover the Collection
• •Headline: More Than A Mix. It's a Masterpiece. Body: PolyEurasian isn't just a label; it's a celebration of the beautiful fusion within you. Connect with a community that gets it. Explore apparel that speaks your language. Call to Action: Join Our Community & Shop
• •Headline: Heritage Woven In. Pride Worn Out. Body: From the Pacific waves to European shores, your heritage is rich and diverse. Our latest designs honor the journey and the destination. Uplifting. Respectful. Uniquely You. Call to Action: Express Your Heritage
• •Headline: Find Your Tribe. Fly Your Flag. Body: Being Poly-Eurasian is a unique gift. Our apparel and accessories are crafted to celebrate the strength and beauty of our blended cultures. Share your pride, find your voice, and connect with your global family. Call to Action: Shop with Pride
• •Headline: Cheeky, Cultured, and Proudly You! Body: Celebrating every decade with attitude and every heritage with heart! Our new "Statement Series" and cultural fusion designs are here to help you wear your unique story with a smile. Because individuality never gets old. Call to Action: Explore New Arrivals