Brand Tone

Helpful and Supportive, Enthusiastic and Inspiring, Approachable and Friendly, Reliable and Quality-Focused

Brand Values

• •Quality
• •Creativity and Versatility
• •Customer Satisfaction
• •Safety
• •Accessibility

Best Practices

• •Stay Enthusiastic and Encouraging: Use positive language and exclamation points where appropriate to convey excitement about crafting and creativity.
• •Be Helpful and Informative: Clearly describe product uses, benefits (like the flame-retardant additive), and specifications (sizes, materials) to build trust and assist customers.
• •Maintain an Approachable Voice: Use friendly, clear, and simple language that resonates with a broad audience, from beginners to experienced crafters. Avoid overly technical jargon unless clearly explained.
• •Emphasize Quality and Reliability: Subtly weave in mentions of their experience (via Graham Sweet Studios) and commitment to high-quality materials to reinforce confidence.
• •Foster a Sense of Community: Encourage user-generated content by asking questions, inviting them to share their projects, and featuring customer creations on social media.

Social Perception

Customers generally perceive Poly Craft Supplies and similar "Polycraft" branded craft materials positively, especially regarding product quality, ease of use for creative projects, and good results. The brand is seen as a provider of essential materials for a range of crafting activities, from simple hobby projects to more detailed artistic endeavors. The connection to Graham Sweet Studios, with its long history, likely adds to a perception of reliability and experience in the field.

Copy Examples

• •Unleash your inner artist! ✨ Our high-quality polystyrene shapes are the perfect blank canvas for your next masterpiece. From classroom projects to stunning event décor, what will you create? Share your ideas below! #PolyCraftSupplies #CraftInspo #PolystyreneCrafts #DIYProjects
• •Craft with confidence! Our premium polystyrene balls are lightweight, durable, and easy to decorate. Perfect for model making, floral arrangements, or festive ornaments. Plus, they include a flame-retardant additive for extra peace of mind. Available in sizes from 30mm to 400mm to suit any project!
• •Get Creative This Weekend! ✨ Fresh Ideas & Top-Quality Polystyrene Supplies Inside.
• •Planning a themed party or a unique shop display? Our versatile polystyrene letters and numbers make a big impact! Easy to paint, glitter, and customize. Visit polycraftsupplies.co.uk to see our range of fonts and sizes! #CraftSuppliesUK #EventDecor #VisualMerchandising
• •For decades, our parent company Graham Sweet Studios has supplied top-quality polystyrene to creative professionals. Now, Poly Craft Supplies brings that same expertise and commitment to quality directly to you – the hobbyist, the teacher, the artist. We're passionate about providing the best materials for your creative journey.