Brand Tone

empowering, friendly, and creative

Brand Values

• •Creativity and Inspiration
• •Accessibility and Education
• •Community and Connection
• •Quality and Artistry

Best Practices

• •Always Be Encouraging: Use positive and uplifting language. Phrases like "you've got this," "happy creating," and "we can't wait to see what you make" reinforce the supportive nature of the brand.
• •Prioritize Clarity and Simplicity: Especially when explaining techniques or tutorials, avoid overly complex language. Break down concepts into easy-to-understand steps to empower beginners.
• •Foster a Sense of 'We': Use inclusive pronouns like "we" and "us" to create a sense of community. Frame the creative process as a shared journey between the brand and the customer.
• •Focus on the 'Why': Don't just sell a product; sell the creative possibility. Highlight the beautiful outcomes and the joy of creating, not just the technical features of the tutorials or recipes.
• •Maintain a Consistent Visual Language: The bright, clean, and creative aesthetic of the brand's visuals should be mirrored in the copy. The tone should feel as fresh and inspiring as the images that accompany it.

Social Perception

Polyclay Emporium's focus on providing clear, beginner-friendly tutorials and color recipes aligns well with the community's desires. The brand's professional and supportive tone would likely be well-received by this audience. The perception of the brand will heavily depend on the quality of their digital products and the effectiveness of their tutorials in helping users achieve their desired results.

Copy Examples

• •Unlock a world of color! Our new 'Sunset Bliss' color recipe palette is here to take the guesswork out of your creations. Get ready to mix, create, and be inspired. Your next masterpiece is just a download away. #PolyclayEmporium #PolymerClayColors #DIYJewelry
• •New to polymer clay? Welcome to your creative starting point! Our beginner-friendly tutorials guide you step-by-step, helping you turn a simple block of clay into something beautiful. Start your polymer clay journey with us today! #PolymerClayBeginner #ClayTutorials #HandmadeWithLove
• •Your Polymer Clay Journey Starts Here. Discover vibrant color recipes, easy-to-follow tutorials, and a community that celebrates your creativity.
• •Learn how to craft these stunning terrazzo-style earrings with our latest tutorial! We break it down into simple, fun steps. Perfect for a weekend project. Pin this for later and let's get making! #PolymerClayTutorial #DIYEarrings #ClayInspiration
• •A splash of inspiration for your next creation is inside!