Brand Tone

Aspirational yet accessible, projecting an image of sophisticated, modern living within reach. The language is friendly, informative, and focuses on tangible benefits, with a more urgent and promotion-focused tone for the outlet to create scarcity.

Brand Values

• •Quality & Durability
• •Affordability
• •Modern & Timeless Design
• •Customer-Centric Approach

Best Practices

• •Always connect the features of the furniture (e.g., solid wood, genuine leather) to the benefits for the customer (e.g., durability, timeless style, affordability).
• •Use language that is both friendly and inspiring, making customers feel like they are getting an insider's deal on high-end design.
• •Utilize time-sensitive language and highlight the limited availability of outlet items to encourage immediate visits and purchases.
• •Incorporate customer testimonials and user-generated content into marketing materials to build trust and credibility.
• •Clearly communicate that outlet products may have minor flaws and frame it as a positive (e.g., "perfectly imperfect," "one-of-a-kind") to manage expectations and build trust.

Social Perception

Generally perceived as a reputable source for stylish, well-made furniture at a reasonable price, seen as a smart alternative to more expensive retailers. Customers appreciate the aesthetic and value. The outlet is viewed as a hidden gem for deals. Some contention arises from delivery inconsistencies and occasional product quality issues.

Copy Examples

• •That weekend feeling just got a major upgrade. ✨ This stunning leather sofa (and its unbelievable outlet price) is waiting for you. Open today until 6 pm!
• •Don't just dream about your perfect living room. Build it for less. Visit the Poly & Bark Outlet in Moorpark this week for exclusive deals on modern furniture.
• •Timeless design, unbeatable value. Discover furniture you'll love for years to come. Free shipping and 100-day returns.
• •Inspired by iconic designs, crafted for modern living. Explore our new collection and find the piece that speaks to you.
• •A modern classic with a story to tell. This piece may have a few minor imperfections, but that's what makes it one-of-a-kind. Get it now at a price you won't see again.