Brand Tone

Artisanal & Passionate, Friendly & Approachable, Quality-Conscious & Detail-Oriented, Authentic & Transparent, Modern & Minimalist

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Passion
• •Community & Local Support
• •Timeless Design
• •Customer Connection

Best Practices

• •Tell Your Story Authentically: Continuously weave in the personal journey of the founders (Zeynep and Erdem), their passion for craftsmanship, and the "atolye" (workshop) origin of their products. This builds connection and trust.
• •Emphasize 'Handmade' and 'Quality': Use descriptive language that highlights the artisanal nature, attention to detail, durability, and the quality of materials used in every piece.
• •Maintain a Friendly and Personal Voice: Write as if you're speaking directly to a friend or a valued member of your community. Use warm, approachable language. Reflect the positive interactions customers have in-store.
• •Showcase the 'Workshop' (Atolye) Element: Regularly share glimpses of the creative process, the studio environment, and the hands-on nature of the work. This reinforces transparency and the value of handmade goods.
• •Be Consistent Across All Platforms: Ensure that the tone used on the website, Instagram, Etsy, and any other communication channels is harmonious, reinforcing the same core values and brand personality.

Social Perception

Customers perceive Polt Atolye as a source of high-quality, beautifully crafted, and fairly priced goods. The handmade aspect and the ability to see the workshop are highly valued by customers. The owners are consistently praised for their friendliness and customer care. It's seen as a "MUST go to spot" in Red Hook, Brooklyn, appreciated by locals and visitors.

Copy Examples

• •Fresh from the atolye! ✨ Each curve and stitch of our new leather catchall is a testament to slow craft and timeless design. Handcrafted right here in our Brooklyn workshop, it’s ready to bring a touch of simple elegance to your everyday. #PoltAtolye #HandmadeInBrooklyn #LeatherGoods #ArtisanMade #ShopLocalNYC
• •From Istanbul to Brooklyn, with a shared dream and a passion for making. We're Zeynep and Erdem, the hands and hearts behind Polt Atolye. What started as a leap into a creative life has grown into this little workshop where we pour our love for design and quality into every piece. Come say hi, we’d love to share our story and our craft with you.
• •Meet your new favorite organizer! Our sturdy canvas storage basket is designed for real life – durable, stylish, and made with care in our Red Hook studio. We believe in items that are not just beautiful, but built to last and become part of your home’s story. #PoltAtolye #CanvasGoods #HomeOrganization #MadeInUSA #QualityCraftsmanship
• •A Little Bit of Brooklyn Craftsmanship, Straight to Your Inbox ✨
• •Looking for a gift that tells a story? 🎁 Discover unique, handcrafted leather and canvas goods at Polt Atolye in Red Hook. Quality you can feel, made by people who care. #SupportArtisans #BrooklynMade #PoltAtolye