Brand Tone

Approachable and Friendly, Informative and Direct, Lifestyle-Oriented, Value-Conscious

Brand Values

• •Style & Versatility
• •Comfort
• •Quality & Durability
• •Accessibility
• •Customer Connection

Best Practices

• •Know Your Audience: Always write with the Brazilian male customer in mind – understanding their lifestyle, preferences, and language nuances (e.g., casual, everyday Portuguese).
• •Emphasize Benefits, Not Just Features: Instead of just saying "cotton shirt," explain "camisa de algodão para máximo conforto durante todo o dia" (cotton shirt for maximum all-day comfort). Connect product features to how they improve the customer's life (comfort, style, confidence, ease).
• •Stay Approachable and Positive: Use clear, friendly language. Incorporate positive adjectives and emojis where appropriate (especially on social media) to maintain an inviting feel. Avoid overly technical jargon or overly formal language.
• •Highlight Value and Versatility: Consistently weave in messages about the adaptability of the clothing for different occasions and the good value offered, whether through quality for the price, promotions, or multi-buy offers like "kits."
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visuals used. If the images are casual and lifestyle-oriented, the copy should reflect that. Create a simple style guide for common phrases, calls to action, and hashtag usage to ensure consistency across all platforms and team members.

Social Perception

Positive to Neutral, Good Value, Brazilian Identity, Focus on Practical Fashion

Copy Examples

• •Instagram Post (New Shirt Collection): Chegou a nova coleção de camisas Polo Match! 👔✨ Conforto e estilo para todos os seus momentos. Do trabalho ao happy hour, temos a peça perfeita para você. Confira em nosso site! #PoloMatch #ModaMasculina #EstiloComConforto #NovaColeção
• •Facebook Ad (Bermuda Shorts Promotion): Dias de sol pedem bermudas Polo Match! ☀️ Leves, estilosas e com aquele caimento perfeito. Aproveite nossa promoção: Leve 3, Pague 2 em modelos selecionados. Renove seu visual de verão! Link na bio. #PoloMatchVerão #BermudasMasculinas #Promoção #EstiloDescomplicado
• •Website Banner (General Appeal): Polo Match: Seu estilo, seu conforto, todos os dias. Descubra peças versáteis que acompanham seu ritmo.
• •Email Subject Line (Outlet Sale): 🔥 Outlet Polo Match: Peças incríveis com até 50% OFF! Não perca!
• •Instagram Story (Interactive - Poll): Image of two different polo shirts. Text: Qual Polo Match combina mais com o seu rolê de fim de semana? 🤔 Vote na sua preferida! 👕✨ #EnquetePoloMatch #SeuEstilo