Brand Tone

Enthusiastic, Passionate, Informative, and Technical (Aspirational); Inconsistent and Unreliable (Perceived).

Brand Values

• •Customization/Personalization
• •Innovation/Improvement
• •Performance/Durability (Intended)
• •Community Engagement (Intended)

Best Practices

• •Prioritize Transparency in Communication: If there are delays or stock issues, communicate proactively and honestly across all channels, especially for direct orders. Vague promises or silence are detrimental. (Addressing the current negative perception is crucial).
• •Align Marketing with Operational Reality: Ensure promotional language about product availability, shipping times, and customer support responsiveness matches the actual customer experience. Avoid over-promising.
• •Showcase, Don't Just Tell, Reliability: Feature customer testimonials (once service improves) or detailed videos focusing on the durability and quality of products in real-world conditions, not just aesthetics. Address common concerns like waterproofing or ease of installation in these.
• •Be Responsive and Empathetic in Customer Service: Even if the tone is enthusiastic in marketing, customer service interactions must be helpful, solution-oriented, and timely. Acknowledge issues and demonstrate a commitment to resolving them. This needs significant improvement based on feedback.
• •Maintain a Consistent Voice Across Platforms: While the style might vary slightly (e.g., TikTok more informal than the website blog), the core message of passion for RC, commitment to quality (aspirational), and support for the hobbyist should be evident everywhere. Crucially, this voice must be backed by actions.

Social Perception

Products are desirable; Company reputation is severely damaged; Experience is divided.

Copy Examples

• •Headline: Light Up the Track. Own the Night. Body: Your RC isn't just a car, it's a statement. Polo Creations RC gives you the power to customize, innovate, and dominate. Explore our new range of ultra-bright, bash-proof LED kits and turn heads every time you hit the throttle. #PoloCreationsRC #RCUpgrades #LightItUp
• •Headline: Built for Bashers, By Bashers. Body: We get it. You push your RC to the limits. That's why our light kits and performance parts are engineered for extreme durability and insane brightness. From rugged rock lights to sleek underglow, we've got what you need to keep the session going, day or night. What will you create? #RCStrong #CustomRC #PoloPowered
• •Headline: Your Vision, Illuminated. Body: Dreaming of a unique look for your Arrma, Traxxas, or Losi? Polo Creations RC makes it happen. Our easy-to-install, high-intensity light systems and custom parts bring your vision to life. Check out our latest arrivals and how-to guides! #RCMods #LEDLights #DIYRC
• •Headline: Don't Just Drive. Create. Body: At Polo Creations RC, we believe your RC car is a canvas. With our extensive selection of light bars, headlights, and carbon fiber upgrades, the only limit is your imagination. Tag us in your builds – we love seeing your creations! #PoloBuilds #RCCustoms #RCCommunity
• •Headline: Power Up Your Passion. Body: Fuel your RC hobby with the best in custom lighting and performance parts. Polo Creations RC is dedicated to providing innovative, high-quality gear that enhances your ride and expresses your style. Shop now and experience the difference. #RCLife #HobbyGrade #PoloCreations