Brand Tone

friendly, bustling, traditional, and unpretentious. Also playful and indulgent

Brand Values

• •Tradition & Heritage
• •Accessibility & Convenience
• •Quality British Comfort Food
• •Community & Inclusivity
• •Fun & Indulgence
• •Sustainability
• •Local Connection

Best Practices

• •Embrace the Heritage: Regularly weave in mentions of Polo Bar's long history (since 1953) to reinforce tradition and reliability.
• •Keep it Friendly and Approachable: Use welcoming, inclusive language. Avoid overly formal or corporate jargon. Think "chatty café" rather than "fine dining."
• •Highlight "Always Open": The 24/7 aspect is a major differentiator. Emphasize this convenience and accessibility in messaging.
• •Showcase the Food (Generously): Use descriptive, mouth-watering language when talking about the menu, focusing on the classic, comforting, and indulgent nature of the dishes (especially pancakes and breakfasts). Visuals should reflect generous portions.
• •Engage with a Bit of Fun: Incorporate the playful side, especially when promoting challenges or more indulgent items. Use relevant hashtags and encourage user-generated content around these fun aspects.

Social Perception

Polo Bar is generally perceived as a reliable, classic British café that serves hearty comfort food around the clock. It's seen as a go-to spot for a traditional English breakfast, pancakes, and other British staples, especially given its 24/7 availability.

Copy Examples

• •Headline: Your 24/7 London Legend. Since 1953. Body: Day or night, rain or shine, Polo Bar is here for you. Craving a classic Full English at 3 AM? Or a mountain of pancakes to conquer? We've been serving up Great British comfort food around the clock for generations. Right opposite Liverpool Street Station – your timeless London welcome.
• •Headline: Fuel Your London Adventure, Anytime. Body: From sunrise breakfasts to midnight feasts, Polo Bar keeps the city going. We’re all about fresh, hearty food, friendly faces, and that classic café buzz. Pop in, we’re always open!
• •Headline: Pancake Stacks & Good Times Guaranteed! Body: Ready for a sweet challenge? Or just a seriously satisfying treat? Our legendary pancake stacks are calling your name! Bring your mates, bring your appetite, and dive into deliciousness at Polo Bar. #PoloBarPancakes #LondonFoodChallenge
• •Headline: The Original City Pitstop. Still Serving the Best. Body: For over 70 years, Polo Bar has been the heart of Bishopsgate. We believe in proper British food, quality ingredients, and a cuppa that hits the spot. Come and taste a bit of London history.
• •Headline: Late Night? Early Start? We're On It. Body: Your schedule is our schedule. Polo Bar is proud to be London's 24-hour haven for comforting classics and a warm welcome, no matter the hour. Find us opposite Liverpool Street!