Brand Tone

Friendly, Youthful, and Creative.

Brand Values

• •Creativity and Self-Expression
• •Accessibility and Affordability
• •Community Engagement
• •Support for Local Brands
• •Quality and Style

Best Practices

• •Always Use the "Polly Friends" Moniker: Consistently address your audience as "Polly friends" across all platforms to reinforce the sense of community and friendliness.
• •Incorporate Emojis and Casual Language: Use emojis and a conversational tone in social media captions, emails, and even product descriptions to maintain a youthful and approachable voice.
• •Encourage User-Generated Content: Actively ask customers to share their creations and purchases using a branded hashtag. Feature their posts to strengthen community bonds and provide social proof.
• •Maintain a Consistent Visual Aesthetic: Ensure all visuals—from website banners to Instagram posts—adhere to a clean, colorful, and modern style. This visual consistency reinforces the brand's creative and trendy identity.
• •Focus on "How-To" and Inspirational Content: Create content that shows customers how to use the products (e.g., "how to journal," "how to organize your desk") rather than just selling the items. This provides value and aligns with the brand's mission to inspire creativity.

Social Perception

Polly.co.id is perceived as a trendy and reliable source for affordable stationery, lifestyle products, and fashion accessories. Customers on platforms like Zalora appear satisfied with their purchases, leaving high ratings. On social media, the brand is seen as engaging and community-focused. The audience responds positively to their interactive content, indicating a healthy brand-customer relationship. The perception is that of a fun, accessible, and creative brand that resonates well with its target market of young, digitally-savvy consumers in Indonesia.

Copy Examples

• •Ready to plan your best year yet? ✨ Our new 2025 Creative Planners are here! Packed with fun stickers and goal-setting pages to help you chase your dreams. Get yours now and let’s make magic happen, Polly friends! #PollyPlanners #CreativeLife
• •Your perfect everyday accessory has arrived. ✨ Polly bags are designed for your life on the go. Stylish, affordable, and ready for any adventure. Tap the link in bio to shop the collection! #PollyBags #StyleOnABudget #OOTD
• •Unleash Your Creativity! 🎨 Get 30% OFF all stationery this week. Stock up on your favorite pens, notebooks, and art supplies. It's time to create something beautiful. #PollySale #StationeryLove
• •Psst... A Special Treat Just for Our Polly Friends! 🤫 Hey [Name], thanks for being part of our creative community! As a special thank you, here’s an exclusive 20% discount on your next order. Plus, check out our new collection of locally-made home goods! #SupportLocal
• •Tired of boring desk essentials? Upgrade your workspace with Polly.co.id! From chic organizers to vibrant notebooks, we have everything you need to stay inspired and productive. Shop now and build a workspace you love. #WorkFromHome #DeskGoals