Brand Tone

Friendly, Youthful, and Inspirational, personal and approachable, enthusiastic and celebratory, empowering and uplifting, encouraging and joyful.

Brand Values

• •Individuality and Self-Expression
• •Craftsmanship and Quality
• •Creativity and Joy
• •Authenticity and Passion

Best Practices

• •Always Celebrate the Customer: Frame the customer as the 'creator,' 'artist,' and the center of the brand. Use empowering, second-person language ('You create,' 'Your design').
• •Emphasize 'Handmade in Belgium': Consistently include this phrase to reinforce the values of craftsmanship and quality, distinguishing the brand from mass-market competitors.
• •Use Positive and Joyful Language: Incorporate words that evoke happiness, creativity, and excitement. Keep the tone light, friendly, and inspirational. Avoid overly formal or technical jargon.
• •Leverage User-Generated Content (UGC): Actively encourage and share customers' photos and videos. This authentically showcases the product and reinforces the community and self-expression values. Tagging creators makes the interaction personal.
• •Tell the Story: Weave the brand's origin story and the passion of its founders into communication where appropriate (e.g., 'About Us' page, occasional social posts). This adds a layer of authenticity and heart to the brand.

Social Perception

The public perception of Pollie Personalised is highly positive due to its unique full customization. Customers act as fans, expressing excitement and pride in their unique creations, fostering a strong sense of community. The brand is valued for its uniqueness, offering a refreshing alternative to mass-produced fashion. The 'handmade' aspect is associated with high quality and durability, making the products perceived as worth the wait and price. Personalization also positions Pollie as an ideal choice for thoughtful, unique gifts.

Copy Examples

• •The best designs are the ones that are 100% YOU. ✨ Just look at this masterpiece created by @[username]! The [color] with that little message is pure joy. What will your Pollie say? #PolliePersonalised #CelebrateUniqueness #YouAreTheArt
• •Your Style, Your Story, Your Bag. Don't just buy a bag Mdashcreate it. With over 2.5 million combinations, your perfect accessory is waiting to be designed by you. Start your creation now. #HandmadeInBelgium #PolliePersonalised
• •Tired of the same old bags? It's time to become the designer. At Pollie, you're the artist. Pick your colors, add your words, and we'll handcraft your unique bag with love in our Belgian atelier. Ready to express yourself? #CustomBag #HandmadeWithLove #Pollie
• •Psst... More colors to bring your ideas to life! Hi [Name], just when you thought creating couldn't get more fun! We've just added [e.g., five new pastel shades] to our color palette. Imagine the new combinations you can dream up! Let your creativity run wild and design a Pollie that's more you than ever before. #CelebrateUniqueness #Pollie
• •That moment when the bag you dreamed up and designed is *finally* in your hands! 😍 We live for this! #unboxing #polliepersonalised #handmade #dreamcometrue #bag