Brand Tone

Passionate, artistic, and community-focused. It's personal, intimate, poetic, and aspirational, framing clothing as self-expression and art. The tone is authentic and heartfelt, aiming for a deep emotional connection with customers.

Brand Values

• •Artistic Expression
• •Authenticity
• •Community
• •Passion
• •Transparency and Kindness

Best Practices

• •Always frame every product and announcement within the brand's origin story, reminding the audience it's a passion project.
• •Consistently use words like "art," "work," "creative platform," and "design" instead of generic clothing terms.
• •Use inclusive language like "we," "our community," and "join the adventure" to make customers feel part of an exclusive group.
• •Infuse copy with emotion and sincerity, maintaining a personal, passionate, and slightly poetic tone, avoiding corporate language.
• •Ensure visual aesthetics across all platforms match the minimalist, artistic, and intimate tone of the copy to reinforce brand values.

Social Perception

The brand is in a growth phase, building a community around its unique vision, with increasing demand indicated by the shift from pre-orders to stocked items. Its emphasis on community and the founder's personal story fosters a loyal customer base. The perception is generally positive or neutral, focused on building a narrative and dedicated following rather than mass-market appeal.

Copy Examples

• •More than threads and stitches. This is a poem you can wear. Each piece is a part of our story, and now, it can be a part of yours. Discover the POLLEN WORK JACKET. #PollenFabrics #ArtYouCanWear
• •POLLEN FABRICS: Not just clothing, but creative works. This is our art. This is for our community.
• •Woven from passion, designed with intention. The DAMOCLÈS tee isn't just a garment; it's a statement of minimalist art and personal expression. Wear your story.
• •Subject: A Dream We're Sharing With You... Body: From a sketch in a notebook to a piece you can hold, every creation at Pollen Fabrics is a piece of a dream. We're more than a brand; we are a community of art lovers and storytellers. Thank you for being at the heart of it all.
• •From a single idea, a work of art is born. This is Pollen Fabrics.